- This page is about the visual medium, for the Thai film see
Video Clip .
- Video clip is, in many European
cultures, synonymous with music
video.
Video clips are short
clips of
video, usually part
of a longer piece. The term is also more loosely used to mean any
short video less than the length of a traditional television
program.
On the Internet
With the spread of Internet global accessing(fastest Internet
broadband connection of
TCP with accumulator cables
and semi fast connection), video clips have become very popular
online. there were tens of millions of video clips available
online, with new
websites springing up
focusing entirely on offering free video clip to users and many
established and corporate sites adding video clip content to their
websites. With the spread of broadband Internet access, video clips
have become very popular online. Whereas most of this content is
non-exclusive and available on competing sites, some companies
produce all their own videos and do not rely on the work of outside
companies or amateurs.
While some video clips are taken from established media sources,
community or individual-produced clips are becoming more common.
Some individuals host their created works on vlogs, which are video
blogs.The use of internet video is growing
very fast. Between March and July of the year 2006
YouTube alone grew from 30 to 100 million views of
videos per day.
[17412] More recent developments includes the
BBC's
iPlayer, which was
released for open beta testing in July 2007.
Clip culture
The widespread popularity of video clips, with the aid of new
distribution channels, has evolved into clip culture. It is
compared to "lean-back" experience of seeing traditional movies,
refers to an internet activity of sharing and viewing a short
video, mostly less than 15 minutes. The culture began as early as
the development of broadband network, but it sees the boom since
2005 when websites for uploading clips are emerging on the market,
including Shockinghumor, YouTube, Google Video, MSN Video and
Yahoo! Video.
These video clips often show moments of significance, humour,
oddity, or prodigy performance. Sources for video clips include
news, movies, music video and amateur video shot. In addition to
the clip recorded by high-quality
camcorders, it is becoming common to produce clips
with
digital camera,
webcam, and
mobile
phone.
Advertising
Online video advertising is emerging as a powerful platform to
deliver an impactful, interactive and highly targeted message. With
online entertainment powerhouses such as
Hulu,
YouTube and major TV network sites (
ABC,
NBC,
CBS) delivering high-quality content free of
charge, online video entertianment is rising in popularity amongst
all consumer segments.
With consumer attention comes advertisers.
MAGNA estimates online video advertisement spending
will approach nearly $700 million in 2008, a 32% increase from
2008, reports
eMarketer. As businesses
seek to tighten budgetary allocations, online video is a highly
measurable and results-driven delivery platform. Additionally,
Pro-Ams are raising the bar on digital video
content—enticing advertisers to align their brands with quality
content at a reduce rate (as compared with major networks).
Rise of amateurs
Unlike traditional movies largely dominated by studios, clip movies
are overwhelmingly supplied by amateurs. In May 2006,
The Economist reported that 90% of clips on
YouTube came from amateurs, a few of whom
are young comedians. It, in effect, also brought amateur talents.
In 2005, two Chinese students
Huang
Yixin and Wei Wei, now dubbed as "
Back Dorm Boys" showed their talent in
lip-synching in a song of the Backstreet Boys, with their
self-conscious grimaces in a video uploaded to some clip websites,
has instantly become renown. Not only did they appear on television
shows, concerts, but were also granted a contract by a media
company in
Beijing for lip-syncing for cash.
An earlier celebrity was
David
Elsewhere, a talent at
popping and
liquiding. His performance to
Kraftwerk's song
Expo
2000 at the talent show
Kollaboration in 2001 was widely
spread on the internet leading later to his being hired for TV
commercials and music videos.
Citizen journalism
Citizen video reporting dates back as early as the development of
camcorders, but all videos were screened by the local media outlets
of the time, until its spread has been aided by free upload
websites in which censorship is limited to make a vast amount of
videos available to anyone who wants it. Scenes rarely broadcast on
television, and many first-witnessed scenes have since become
publicly available.
Notably, in December 2004, tourist videos on the
Indian Ocean
earthquake and tsunami
offered worldwide audiences the first scenes of the
disaster.
In December 2003, videos in Hong Kong
showing the bully in De La Salle School
has outraged the public, raised a wide concern on school violence
and led to the arrest of 11 students.
Vlog
In late 2005 to early 2006, a new form of
blogging emerged called a
vlog.
It is a
blog that takes video as the primary
content, often accompanied by supporting text, image, and
additional metadata to provide context. Su Li Walker, an analyst
with the Yankee Group, said that like blogs, which have become an
extension of traditional media, video blogs will be a supplement to
traditional broadcasting.
Convergence with traditional media
The potential markets of video clips has caught the attention of
traditional studios. In 2006, the producers of
Lucky Number Slevin, a film with
Morgan Freeman,
Lucy Liu and
Bruce
Willis, made an 8-minute clip for YouTube. Celebrity in
traditional media has proven to confer bigger popularity in clip
culture.
The emerging potential for success in web video has caught the eye
of some of the top entertainment executives in America, including
former Disney executive and current head of the Tornante Company,
Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered
with Canadian media conglomerate Rogers Media on October 26, 2009,
securing plans to produce upwards of 30 new web shows a year.
Rogers Media will help fund and distribute Vuguru's upcoming
productions, thereby solidifying a direct connection between old
and new media.
Cyril Takayama, a Japanese-European
magician, became famous by showing his theandric skills in Japanese
TV magic show in 2004. His fame was achieved only in Japan and the
international magicians' culture, until his video clips were later
spread across the Internet.
Video blog
A video blog, sometimes shortened to
vlog is a
blog that comprises
video
. Regular entries are typically presented in reverse
chronological order and often combine
embedded video or a video link with supporting text, images, and
other
metadata.
Web Video E-Presenters
2009 sees an increase in the amount of corporate e-presenters using
green screen technology in an attempt to direct user traffic to
profitable areas of web sites. Eg;- A user logs on to a web site
and an e-presenter appears, giving fast, concise information and
directing users to visit customer testimonials pages, special
offers or incentives to buy/enquire online. Adding this human touch
gives the user confidence in the web site and company, increases
trust in their brand and turns visits into enquiries
See also
Notes
- "Hulu Shakes Up the Online Video Scene"
- "Online Ad Spending Up"
-
http://www.variety.com/article/VR1118010383.html?categoryid=1009&cs=1&query=vuguru
- Blip.tv Brings Vlogs to Masses Red Herring
- Prime Time for Vlogs? CNNMoney.com
- Will video kill the blogging star? San Diego Union Tribune
- Media Revolution: Podcasting New England Film
Further reading
- Jay Dedman, Joshua Paul. Videoblogging, John Wiley
& Sons, June 26, 2006. ISBN 0470037881.
- Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig.
Secrets of Videoblogging, Peachpit Press, April 25, 2006.
ISBN 0321429176.
- Stephanie Cottrell Bryant. Videoblogging For Dummies,
For Dummies, July 12, 2006. ISBN 0471971774.
- Lionel Felix, Damien Stolarz. Hands-On Guide to Video
Blogging and Podcasting: Emerging Media Tools for Business
Communication, Focal Press, April 24, 2006. ISBN
0240808312.
- Andreassen, T. B. & Berry, D M. (2006). Conservatives 2.0. Minerva. Norway. Nr 08 2006. pp
92–95
External links
Wikis
Quiz
Map
Search
