
Vonage Logo until 2006
Vonage ( ) ( ) is a publicly-held commercial
voice over IP (VoIP)
network and
SIP company that provides
telephone service via a
broadband connection (the company's name is a play
on their motto "Voice-Over-Net-AGE").
Vonage promotes itself as "Vonage the Broadband Phone Company" in
the U.S. and as "Leading the Internet Phone Revolution." Up until
August 2007, Vonage held the most subscribers at nearly 2.6 million
subscriber lines,
Comcast has now surpassed
them and has the most VOIP subscribers. Vonage has completed well
over 5 billion calls. Vonage has led the Voice over Broadband
(VoBB), or Broadband Phone industry through its aggressive consumer
marketing in the United States, Canada, UK and other countries
globally.
Vonage was
originally based in Edison
, New
Jersey
but is now located in Holmdel, New
Jersey
. Vonage offers services to subscribers throughout the United States
. The company expanded into Canada
in April
2004 and into the United
Kingdom
in January 2005.
On April 12, 2007, Vonage
CEO Michael Snyder
agreed to step down as Chief Executive Officer and resign from the
company's Board of Directors. In his place, Chairman and Chief
Strategist
Jeffrey A. Citron will serve as Interim CEO The
company also announced plans for 10% (180) layoffs.
On July 29, 2008, Vonage Interim CEO Jeffrey Citron stepped down to
assume the role of non-executive Chairman of the Board and serve as
a consultant on long-term strategy. In his place, Marc Lefar
(former CMO of Cingular Wireless) assumed the role of CEO. Marc
Lefar previously had worked as the CMO at Cingular wireless (now
AT&T mobility) for 4 years and had tripled their customer base
while reducing
churn rate by 50%.
Initial public offering
Vonage went public on May 24, 2006 at a price of $17 per share, and
dropped 23.5% to $13 the following day. The closing price on
December 15, 2008 was $1.00.
Prior to the
IPO, Vonage solicited its customers
via automated phone call announcements and e-mails with an offer to
buy shares of the IPO. The price fell $2.15, or 12.7%, to close at
$14.85 on the New York Stock Exchange, the worst trading day for
any IPO in 2006 up to that point. The IPO raised $531 million for
the company. Vonage's post-IPO handling of individual pre-IPO
investors resulted in a class-action lawsuit(pending March 2007),
earning the Vonage IPO a
Business 2.0
Magazine award as 14th of
101 Dumbest Moments in Business for
2006.
Telephone number availability
Subscribers are permitted to choose any number in the country of
the service they subscribe to for their primary line. Whether it be
Vonage US, Canada or UK, subscribers may choose from any
area code regardless of their actual residence.
Subscribers also have the option of obtaining additional "virtual
numbers" for a monthly fee.
For example, a subscriber in Florida
may choose a
number with Manhattan
area code 646, allowing callers from New York
to be billed
only for a local call. In addition, Vonage also offers 'virtual
numbers' in Mexico
, Canada
and
throughout Europe for any and all customers
to choose from. This is especially beneficial to businesses
with an international client base. While Vonage supports porting a
telephone number in the US via the FCC's
Local Number Portability , Vonage
does not offer phone numbers in every area code in the United
States.
Although only residents of the US, Canada, and the UK may subscribe
to Vonage (paying with a credit card from their respective nation),
the routers with phone ports can be plugged into the internet
anywhere in the world.
For instance, a student studying abroad in
Brazil
plugs the router and phone into a cable or DSL
internet service in the apartment or into an internet café that
accepts notebook computers (LAN plug-ins), and the service works
with the original local phone number and pricing. The
student thus receives calls from and makes calls to the home
country for no extra fee. International pricing is often so low
that it can be cheaper than calling direct in the same country. For
example, the Vonage price to Rio de Janeiro is USD$0.06/min (2005),
but calling from a cell phone or pay phone in Brazil costs about
USD$0.20/min. Vonage also offers a USB phone adapter (called a
"V-phone ") that runs a softphone application on the computer, and
with internet access, gives it a fully functional and portable
telephone with access to the worldwide telephone network.
Service requirements
In order to use the service, customers must purchase or use a
"Vonage" branded "VoIP
router" or a phone
adapter that connects to their main router or broadband
modem. In addition, an
upload
speed of 90–200
kbit/s as well as a
reliable/
QoS optimized connection
is necessary to make calls without substantial
lag or jitter.
Emergency call issue
A problem with any VoIP provider is that, since the physical
location of a caller may not correspond to his or her listed phone
number, traditional
emergency
telephone number service, such as
9-1-1
and
e911 in North America, are not
available. Vonage emergency phone service requires subscribers to
register their address with the company and is not operative in
case of an Internet connection disruption or power failure (unless
a
UPS is used to power
the Vonage telephone adapter, telephone base unit, and modem).
Customers are responsible for maintaining their 911 location
information at all times.
In the event that a customer dials 911 prior to the 911
verification becoming complete, the call will usually be routed to
a national 911 call center where a customer must supply basic
information (name, location, nature of the emergency, etc.), after
which the call will be transferred to a local public service
answering point, like a local Police Department.
Vonage charges customers $1.49, known as the "Emergency 911 Service
Fee" to cover the cost of the 911 forwarding service. The Emergency
911 Service Fee went into effect on July 15, 2009; previously,
Vonage had charged a $0.99 fee known as the "Emergency 911 Cost
Recovery." Vonage claims the change "allows Vonage to maintain our
commitment to safety, innovation and customer service."
Verizon & other lawsuits
On June 19, 2006,
Verizon filed a lawsuit
charging that Vonage infringed on five of Verizon's
patents related to its
VoIP
service. The patents describe technology for completing phone calls
between VoIP users and people using phones on the traditional
public switched network, authenticating VoIP callers, validating
VoIP callers' accounts, fraud protection, providing enhanced
features, using Wi-Fi handsets with VoIP services, and monitoring
VoIP caller usage.
On March 8, 2007 a jury found Vonage guilty of infringing three
patents held by Verizon, and not guilty of infringing two other
patents. The jury ordered Vonage to pay US$58 million, and a
royalty rate of 5.5% of every sale to a Vonage customer, back to
Verizon. Subsequent to this jury award, there were a series of
appeals and intermediate stays on payment. These appeals ended on
November 19, 2007 with Vonage agreeing to pay ~$120 Million in
damages to Verizon.
The Verizon patents brought to trial were the Voit patents: , , , ,
the Curry patent , and the Gardell patents: , . The successful
prosecution of Voit patents against Vonage led to their reuse by
Verizon in another suit against
Cox
Communications initiated in January 2008, as well as one
against
Charter
Communications in Feb 2008.
The Verizon suit was the first but not the only patent lawsuit
successfully prosecuted against Vonage. By December 26, 2007,
Vonage had also lost $80 Million to
Sprint
Nextel and $39 Million to
AT&T.
Another lawsuit with
Nortel resulted in no
monetary damages.
Service cancellation
Vonage requires customers to cancel service by calling a toll-free
number, as service cancellation is not available on-line. Customer
descriptions of the cancellation process frequently involve hold
times of approximately twenty-five minutes, depending on call
volume. Difficulties faced by customers when attempting to cancel
Vonage were detailed in a May 2006 Wall Street Journal article
which related one customer's experience with a Vonage
representative who refused to cancel an account unless a repair
attempt was allowed by the customer. In the last 12 month reporting
period, the
Better Business
Bureau has closed 3687 complaints (as of October 2007). The
balance of complaints centered on service, billing and refund
issues.
Despite marketing their service as having no contracts or long-term
commitments, Vonage charges customers a fee for cancellation within
the two years of service, changed from one year February 1, 2007.
This fee is noted in the provider's Terms of Service when a
customer signs up or attempts to access his Web Account. The fee is
$39.99 per physical voice line which is disconnected. This fee does
not apply to dedicated fax lines, virtual telephone numbers, or the
computer-based "SoftPhone" lines. A "Rebate Recovery" fee is also
assessed if the account is canceled after the 30-day, money-back
guarantee, but before 180 days of service. The "instant rebate" is
different for each device and is offered during initial sign-up. If
service is cancelled for any reason within 1 year, then the amount
that was given as an instant rebate is subject to being repaid.
There is also a cancellation fee ($39.99) that may apply. This fee
is charged to customers who cancel within 1 or 2 years of their
initial subscription. Customers who sign up after May 2009 are
subject to the fee if they cancel within a 1 year timeframe.
The customer may have some or all of these fees and taxes refunded
if he cancels service before the end of the money-back-guarantee
period, which sometimes varies between 30 days to 60 days,
depending on the sign up terms and frequency of communication with
Vonage Customer Service. Often, representatives attempt to retain a
customer by extending the money-back-guarantee period. Upon
cancellation of the account, the customer is responsible for the
cost of return shipping to Vonage.
As of March 2007, the FCC maintains that Local Number Portability
rules do not apply to VoIP service providers such as Vonage;
however, Vonage states that subscriber numbers may be transferred
to other companies per its Terms of Service (section 6.6). Vonage
states that LNP transfers are handled by Focal Communications, but
Focal was acquired by
Broadwing
Corporation which itself was acquired by
Level 3 Communications.
Service Issues
VOIP service is dependent on consistent broadband-ISP uptime and
VOIP-equipment compatibility with the ISP's modem.
There have been widespread reports of difficulty in operating Fax
machines on Vonage lines, either dedicated Fax lines, or regular
Vonage lines. Difficulties have also been reported with residential
alarm systems and
TiVo.
Vonage suggests that customers contact their local home alarm
system operator to determine whether their existing home alarm
solution is compatible with any VoIP provider. Vonage does not make
specific recommendations about security systems. However, Vonage
does specifically mention alarm.com as being compatible because it
uses wireless technology rather than depending on a phone
line.
Vonage's early history as Min-X.com
Vonage had its genesis in a company called Min-X.com ("The Minute
Exchange").
Jeff Pulver, noted
VoIP proponent and owner of the successful VON conferences,
incubated Min-X.com at his offices in Melville, NY
on Long Island between December 1999 and December
2000. Based on his experience at the bond trading giant,
Cantor Fitzgerald, Pulver knew
that any commoditized product is easily traded in a market. The
year was 1999 and
Enron was at the zenith of
its global trading business (Enron at this point even had a
bandwidth trading exchange). There were a significant number of
regional IP telephony companies spread across the globe with large
amounts of gateway capacity that could be efficiently brokered for
profit. Unlike Enron's bandwidth trading market, Pulver's market
would be a market where IP Telephony minutes and capacity could be
traded in both a spot and futures contracts. By summer of 2000,
Min-X.com had about six employees who were either technologists or
former bond or stock traders. There was a business plan and initial
"trading platform" prototypes built on
Cisco, Clarent and
VocalTec IP Telephony equipment. Unfortunately,
Min-X did not have full-time management leadership and despite the
many pitches to
VCs, the initial
funding necessary to bootstrap the firm was just not there. It
wasn't clear that Min-X would get farther than just an idea.
Jeffrey Citron (the other Jeff) was coming off a year-long vacation
having been bought out of his position as CEO and majority
shareholder at Datek Online and also with net worth of $750
million. He had been barred from stock trading by the SEC for
life.
Daniel Berninger, noted VoIP pundit and analyst with Tier 1
Research, was working for Pulver in 2000, and was helping Pulver
bootstrap various new businesses including Min-X, Arieta and Free
World Dialup. Dan's wife, an executive recruiter with a deep book,
knew of Citron's availability and placed the call to Jeffrey.
Citron's first meeting with Pulver on the topic of Min-X happened
in August 2000. Citron was chauffeured to the meeting in Melville
in his own helicopter. Pulver gave the pitch, while Citron,
confident and sure of himself, was intrigued by the idea of
starting a new and (more importantly) unregulated marketplace. By
October 2000, a deal was struck and Citron invested roughly $10
million of the $12 million seed and took the title CEO of MinX.com.
The convergence of so many important factors created an excitement
throughout the nascent company.
Citron immediately brought in his trusted banker,
Carlos Bhola and offered him the position of
President. Bhola was one of Frank Quatrone's disciples from the
internet banking group at
CSFB and by 2000 Bhola had formed
his own boutique investment banking advisory group. Bhola and his
team joined the company and quickly got to work building a better
business plan and revenue model for Min-X to raise more
money.
Bhola's first conclusion was that an independent IP telephony
minute trading marketplace was not going to stand on its own.
Wholesale minute prices are priced in pennies. Brokerage
commissions, as a percentage of the minute price would generate
commissions in the fraction of a cent. Assuming that every regional
IP telephony company joined the Min-X trading marketplace, the
combined total of all the commissions generated on all the traded
minutes from all the companies would not generate an attractive
investment return. This calculation was true, even as growth in IP
telephony was factored in. What was needed in this minute
marketplace to spark exponential growth was a massive consumer of
capacity who would perpetually buy minutes. "Min-X Enterprise
Services," a company focused on selling IP voice services was born.
Bhola and team, reran the numbers on the 2 new businesses. By
November 2000, it became obvious that the really profitable
business was "Min-X Enterprise Services" and not the Min-X
marketplace. Efforts of all employees were refocused on building
"Min-X Enterprise Services." In a December 2000 meeting in Pulver's
green conference room, Citron unveiled a more attractive name for
the new entity; "Vonage." The name borrows Pulver's "VON" acronym
for "Voice on the Net" and combines it with the temporal meaning of
the word "age," heralding the start of new era for consumer phone
service.
In January 2001, after moving to of refurbished office space in the
former Revlon building in Edison, NJ, Vonage was incorporated and
commenced its ambitious plan.
See also
References
- USPTO Latest Status Info
- Vonage FAQs
- Vonage slips to Comcast in VoIP subscribers USA
Today, Aug 9 2007
- Vonage Announces Plans To Move Headquarters To Holmdel
Vonage Press Release publ. Holmdel Journal. Joan Colella, May 12
2005. Also archive.
- Vonage CEO resigns, Company Moves to Cut Costs.
computerworld.com, April
12, 2007.
- Vonage Prepares To Cut Workforce 10%
Information Week. W. David Gardner. 2007-4-12.
- http://biz.yahoo.com/prnews/080729/nytu142.html
- Investor Relations Stock QuoteVonage.com
- Initial Public Offerings Investorguide.com
Usually only large institutional investors such as banks are able
to purchase shares of an IPO.
- Investors sue Vonage over IPO CNET.com Marguerite
Reardon, June 4, 2006.
- 101 Dumbest Moments in Business #14. Vonage
CNN.com. Adam Horowitz, David Jacobson, Tom McNichol, and Owen
Thomas, March 7, 2007.
- Vonage 9-1-1 dialing
- Vonage e911 - differences from traditional e911
Vonage.com help file on e911 service
- Vonage owes $120m after court failure,
vnunet.com, November 19, 2007
- Eric Voit, Bethesda MD
- James Curry, Herndon VA
- Steve Gardell, Andover MA
- Verizon Sues Cox for IP Patent Infringement,
Phone+, January 18, 2008
-
http://www.multichannel.com/article/CA6530843.html?desc=topstory
Verizon Sues Charter Over Voice Patents
- Vonage, Sprint settle patent dustup for $80
million, ars technica, October 08, 2007
- Vonage, AT&T Agree On Patent Lawsuit Settlement,
ChannelWeb, December 26, 2007
- Vonage, Nortel settle patent dispute, ZDnet,
December 31, 2007
- Vonage Faces User Complaints As IPO Looms Wall
Street Journal, Shawn Young and Li Yuan, May 18 2006.
- Current BBB report US National BBB.org.
-
http://www.vonage.com/features_terms_service.php?lid=footer_terms&refer_id=WEBTS0706010001W1#FEES
- Vonage terms of service, Vonage.com, retrieved
March 14, 2008
- Corvis Corporation Completes Focal Acquisition
Broadwing Press Release, September 2, 2004
- Level3 Completes Acquisition of Broadwing
Level3 press release Jan 3, 2007.
- Home Wiring - Can I have both a monitored alarm
system and Vonage?,Vonage.com FAQ, retrieved March 14,
2008
- Home Wiring - What is Alarm.com?,Vonage.com
FAQ, retrieved March 14, 2008
External links