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WAVE aka "WAVE 3" is the NBC station in Louisville, Kentuckymarker. Owned by Raycom Media, the station broadcasts from its main studio in downtown Louisville. Their digital transmitter and antenna (over the air channel 47) are co-located with the digital antenna and transmitter of WLKYmarker near Floyds Knobsmarker in New Albany, Indianamarker.

WAVE referred to its coverage area as WAVE Country in the past, echoing a popular jingle and image campaign the station launched in the early 1970s. In fact, that very jingle was the image campaign of the news music theme Home Country compossed by Al Ham. WAVE currently uses the Getting Results slogan for promotion. It currently operates its digital signal on digital channel 3 (UHF 47). WAVE also carries This TV on digital subchannel 3.2.

History

WAVE began broadcasting on November 24, 1948, originally on channel 5 using 24,100 watts of power. It was Kentucky's first television station, the 41st in the United States, and was owned by the Norton family, who had begun WAVE-AM (970 kHz, now WGTK) in 1932. At first, it carried programming from all four networks, but was a primary NBC affiliate. WAVE-TV lost CBS in 1950 when WHAS-TVmarker signed on, and lost DuMont programming in 1956 when that network folded, but shared ABC with WHAS until 1961 (when WLKY-TVmarker signed on). It is the only commercial station in Louisville that has never changed its affiliation.

In 1949, it was the first in the nation to present a live telecast of the Kentucky Derby. The station shipped a canned newsreel to NBC for national broadcast.

In 1953, WAVE moved to channel 3 due to interference from WLWTmarker in Cincinnatimarker and was beginning to outgrow its first studio at 334 E. Broadway (the current home for Metro United Way). WAVE made history again in 1954 as it became the first local station to broadcast in color, viewers were treated to a vivid image of the new NBC Peacock.

In 1956, WAVE moved into its current studio at 725 S. Floyd in Louisville. Three years later it became the first station to transmit live local color in the region and by 1966, it was the only Kentucky station processing its own news film on color. In 1969, WAVE was first to employ a certified meteorologist and operate its own weather-forecasting system.

Over the years, the Nortons acquired three other television stations and two other radio stations, including WFRV-TVmarker in Green Bay, Wisconsinmarker (and satellite WJMN-TV in Marquette, Michiganmarker); WMT-AM-FM-TVmarker in Cedar Rapids, Iowamarker and WFIEmarker in Evansville, Indianamarker. Eventually, the Norton holdings became known as Orion Broadcasting, headquartered in Louisville with WAVE-AM-TV as the flagship station.

Orion merged with The Liberty Corporation in 1981. WAVE-TV became part of Liberty's broadcast arm, Cosmos Broadcasting, while WAVE-AM was sold off. In 1991, the station unveiled a new broadcast tower in Oldham County, KY. Costing $5 million and standing at 1,739 ft, the tower is the tallest structure in the state. It's height, which is 70% taller than average TV towers, increased WAVE’s coverage area and improved the broadcast signal.

When Liberty bowed out of the insurance business in 2000, WAVE came directly under the Liberty banner and in August 2005, Liberty announced that it was being purchased by Raycom Media of Montgomery, Alabamamarker. This sale was completed January 31, 2006.

Digital television

The station's digital channel is multiplexed:
Channel Programming
3.1 / 47.1 main WAVE-TV programming / NBC HD
3.2 / 47.2 This TV
3.3 / 47.3 WAVE 3 Weather Now (Formerly NBC Weather Plus), debuted June 8, 2009


Analog-to-digital conversion

After the analog television shutdown and digital conversion on June 12, 2009, WAVE-TV remained on its current pre-transition channel number, 47. However, through the use of PSIP, digital television receivers will display WAVE-TV's virtual channel as 3.

News Operation

On July 9, 1990, WAVE debuted the first local 5:00 PM newscast. Titled "FirstNews", the newscast was anchored by veteran broadcaster Jackie Hays,the longest-seated female anchor ever at WAVE. She and co-anchor Don Shroeder were voted "Best TV news Anchor Team" and the station was chosen as "Best Source for Local News" by readers of Louisville Magazine.

As of 2008, Chief Meteorologist Tom Wills is the station's longest-tenured on-air personality, having forecast the weather for WAVE since 1969. According to the Louisville Courier-Journal, Wills will retire in June after 40 years, it reported in its April 25th edition. Wills said he would be a vacation fill-in and may return to the University of Louisville to teach meteorology as he did for several years. (Wills actually retired July 31) and the station honored him by having a special 2 hour edition of its local talk show "WAVE 3 Listens Live". His family and co-workers were the guests.

Meteorologist John Belski has received various awards from community organizations and publications including being named "Best Of Louisville" by the readers of Louisville Magazine for a number of years and has been named "Best of Kentucky" by the readers of Kentucky Monthly magazine and the LEO's Readers' Choice Award. He has received a "Best of the Best" award from Louisville Magazine, given to people and organizations that have won the "Best of Louisville" award more than 10 times. He has anchored Emmy Award-winning severe weather coverage. John was also presented the Mark Trail Award for public awareness of NOAA weather radios. This prestigious national award was presented on Capitol Hill in Washington D.C.

On June 30, 2008, WAVE-TV became the first television station in the Louisville market to broadcast its local news in High Definition.

Ratings

In the February 2007 ratings period, WAVE overtook former leader WHAS for second place in the mornings, and came in second in a very tight three-way race at 6 pm. It continued to finish second at 11 pm.

Personalities

Current On-Air Talent

(as of July 2009)

Current Anchors
  • Ray D'Alessio - weekday mornings "WAVE 3 Sunrise"
  • Dawne Gee - weeknights at 5, 5:30 and 11PM
  • Jackie Hays - weeknights at 5 and 6PM
  • Lori Lyle - weekdays at noon (also health reporter)
  • Connie Leonard - weeknights at 7PM (also 11PM investigative reporter)
  • Janelle MacDonald - weekends at 6 and 11PM
  • Scott Reynolds - weeknights at 5:30, 6, 7 and 11PM
  • Carrie Weil - weekday mornings "WAVE 3 Sunrise"


Reporters
  • Maira Ansari - general assignment reporter
  • Marisela Burgos - general assignment reporter
  • Elizabeth Donatelli - general assignment reporter
  • Chris McGill - traffic and general assignment reporter
  • Shayla Reaves - general assignment reporter
  • Cindi Sullivan - "Garden Talk" feature reporter
  • Charla Young - "Troubleshooter" investigative reporter


WAVE 3 Storm Center Weather Team
  • John Belski - Chief Meteorologist; weeknights at 5, 5:30, 6 and 11PM
  • Kevin Harned (AMS Seal of Approval) - Meteorologist; weeknights at 7PM
  • Christie Dutton (AMS/NWA Seals of Approval) - Meteorologist; weekday mornings "WAVE 3 Sunrise" and noon
  • Andy Weingarten - Meteorologist; weekends at 6 and 11PM


Sports Team
  • Kent Taylor - Sports Director; weeknights at 6 and 11PM
  • Bob Domine - Sports Anchor; weekends at 5, 5:30 and 7PM
  • Mike Hartnett - Sports Anchor; weekends at 6 and 11PM (also sports reporter)


Former On-Air Talent

  • Allen Denton - Anchor
  • Steve Kmetko - Anchor
  • Chris Parente - Anchor & guest-host on Live with Regis and Kelly on August 5, 2009
  • Tom Wills - one of the first sealed television meteorologists in the country
  • Roger O'Neill - NBC correspondent
  • Domenica Davis - Meteorologist
  • Craig Edwards - Meteorologist
  • Melanie Bullard - Anchor
  • Angela Martinez - Anchor
  • Cheryl Case - Anchor
  • Loretta Harris- Anchor
  • Lisa Robinson - Anchor
  • Pia Cummings - Anchor
  • Hugh Finn - Anchor
  • Derek Jones - Anchor
  • Jim Mitchell - Anchor
  • Nel Taylor - TroubleShooter
  • Eldora Jackson - Reporter
  • Jane Norris - Talk Show Host
  • Don Shroeder - Anchor
  • Andy Culpepper - Anchor
  • Rick Van Hoose - Sports Anchor
  • Rick Redman - Sports Anchor


News/Station Presentation

Newscast Titles

  • WAVE 3 News (umbrella title; 1991-present)
*Today in WAVE Country
*WAVE 3 Sunrise
*WAVE 3 News Midday
*WAVE 3 FirstNews
*WAVE 3 News Extra
*WAVE 3 News NightCast
*WAVE 3 News at Noon
*WAVE 3 News at 5:00
*WAVE 3 News at 5:30
*WAVE 3 News at 6:00
*WAVE 3 News at 7:00
*WAVE 3 News at 11:00
*Touchdown Friday Night


Station Slogans

  • The Spirit of WAVE Country (late 1980s-2000)
  • Working in the Spirit of WAVE Country (1990-1997; general slogan)
  • Dedicated. Determined. Dependable. (1991-1992; news slogan)
  • Where Coverage Comes First (1992-1997; news slogan)
  • Coverage. Community. Commitment. (2000-2006)
  • Investigating the Problem. Getting Results. (2006-present)


Owners



References

  1. Kleber, John E. Encyclopedia of Louisville. (University Press of Kentucky). pg.872.
  2. [1]


External links




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