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WBAM-FM (98.9 FM, "Bama Country 98.9") is a country music formatted radio station in the Montgomery, Alabamamarker, United Statesmarker.

The defunct WBAM AM 740

WBAMmarker signed on in 1953 as AM 740. WBAM was a powerhouse at 50,000 watts, covering much of Alabama, Georgia, and Florida. From its earliest days, WBAM put on concerts for the Montgomery area. One of its earliest Big BAM Shows featured Elvis Presley as he ascended to fame, on the same bill with Roy Acuff.

The Big BAM, as WBAM became known, is legendary in Montgomery. Disc jockeys associated with WBAM's Top 40 heyday include Bill J. Moody, now the sales manager for WDJRmarker in Dothan. Big BAM Shows of the late 1960s and early 1970s featured all the biggest artists of the day, including Paul Revere and the Raiders, Lou Christie, Iron Butterfly, The Carpenters, The Monkees, and many more. Ticket prices were never more expensive than $4.00.

Mornings were dedicated to farm and gospel music programming, with country and popular music played during the day. When 740 AM powered down at night, one would hear "Dixie" as a sign-off.

In 1973, WBAM-AM 740 adopted a country music format. In 1978, WBAM-FM 98.9 signed on with a Top 40 format. AM 740 was sold to Colonial Broadcasting in 1985, and an era ended when the call letters changed to WMSPmarker for sports radio programming.

WBAM-FM

WBAM-FM has survived, and has held on to its heritage call letters. After several years as Star 98.9 and a few as Oldies 98, "Bama Country 98.9" signed on in April, 2004. And, in the grand tradition of the Big BAM Shows, each year the radio station hosts a Bama Country Birthday Bash with many of today's top country music artists. Ticket prices remain a modest $9.89. 2007 was the last year the bash has been put on due to lack of funds.

Notable local programming on WBAM-FM includes Mike Alan and JR "Bubba" Culpepper. Other programs include Legends Saturday Night, The Jeff Foxworthy Countdown, American Country Countdown with Kix Brooks, Bob Kingsley's Country Top 40 and Rise up Country.

Ownership

In March 2004, Deep South Broadcasting Co. (Bob Brennen, owner) reached an agreement to sell this station to Bluewater Broadcasting LLC. The sale was part of a multi-company four-station deal valued at a reported $15.3 million. The deal was approved by the FCC on April 21, 2004, and the transaction was consummated on June 21, 2004. At the time of the sale, WBAM-FM was broadcasting a Top 40 format.

Building Demolition

On September 15, 2009 the building was demolished.

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