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WCIT (940 AM, is a commercial broadcast radio station in Lima, Ohiomarker, and features an oldies format.

History of WCIT

Originally daytimer WCIT founded in 1959 by the now defunct Lima Citizen newspaper which folded in 1964. Jim Baldridge,a Lima native had his start at WCIT in the late 1960s before moving on to WIZE in Springfield and later at WHIO-TVmarker in Dayton. In 1965 Riggs Broadcasting who also owned a combination AM/FM in Lansing Michigan purchased the radio station from the newspaper. Much of its programming consisted of an hourly local newscast and a Top Forty format using the branding "Great 94". WCIT became the market leader within a few short years being the most recognized name in the market for news and music. In 1986 Riggs Broadcasting sold WCIT-AM/WLSR-FM to Allen Broadcasting. Upon taking over the radio station they flipped WCIT-AM to all talk with music during the morning drive from the 1960's and 1970's. While WCIT was always third or fourth in the local ratings, even under talk WCIT still outperformed competitor WIMA-AM who aired a news/talk format all day long.

In 1992, Allen Broadcasting switched the format of sister station WLSR from Adult Contemporary to Urban using the calls WLJM. Then in 1996, WCIT-AM/WLJM-FM were sold to Forever Broadcasting of Pennsylvania who owned WZOQ-FM/WYRX-FM. This would be the end of WCIT as they moved the Urban Format to the AM side and turned WLJM-FM into a Soft Adult Contemporary again.

History of WLJM

WLJM logo from 2005 to 2009
WLJM's call letters originally referred to its former nickname "Lima's 940 JAMZ" for its urban contemporary and R&B format. 940 JAMZ was the local affiliate of ABC Radio's "Hits and Oldies" satellite R&B format (also known as "The Touch") as well as the Tom Joyner Morning Show which were both discontinued after the station was sold by Forever Broadcasting to Maverick Media in 2005. Beforehand, 940 JAMZ was locally originating with personalities. It then changed format to "Lima's ESPN 940," carrying the programming of the national sports network ESPN Radio. Some local sports programming included "Sports Talk With Koza" hosted by former WLIOmarker-TV sports director Vince Koza, "Sportsrap with Matt and Matt" and TALK with Ron Williams. In 2007, the WLJM call letters were replaced with WZOQ, calls that were previously used at 92.1 FM, which became WWSR and is now WFGFmarker.

On June 1, 2009, the sports/talk format was moved to the FM dial on the 93.1 FM facility and taking the WWSR calls. The country format and WFGF calls were then relocated to the 92.1 FM facility, and the 940 facility reverted back to their original WCIT calls and assumed an oldies format.

Currently, WCIT and FM sister WEGE (formerly WUZZ/WLJM) share its studio facilities with WWSR-FM and WFGF-FM on Cable Road in Lima. WCIT must operate with reduced power after local sunset to avoid interference with the former CBC Radio-owned CBM(AM) (now CINWmarker) in Montreal.

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