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WGWB was The WB television affiliate for Greenville, North Carolinamarker. The call letters are fictional, as it is not an FCC-licensed broadcast station. Rather, it is part of The WB 100+ Station Group, a group of non-broadcast local cable television outlets for markets below the top 100 media markets. It is carried on various cable systems throughout the Greenville/New Bernmarker area, including Time Warner Cable on channel 31, and is also carried on DirecTV on channel 15.

On January 24, 2006, it was announced that The WB and UPN would werge into a new network called The CW. Then, on February 22, 2006, News Corporation announced that they would create a new network called My Network TV. Both networks started in September 2006. WNCT-TVmarker's digital subchannel DT2 affiliated with The CW, and WFXI-TV/WYDO-TVmarker's digital subchannel DT2 affiliated with My Network TV. A subchannel of WCTI-TVmarker, which formerly held the UPN affiliation for the area, became ENC-TV, an independent station, while the future of WGWB remains uncertain.

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