WKHT (HOT 104.5) is a
Rhythmic Top 40 station based in
The Journal Communications
broadcasts at 104.5 MHz with an ERP of 2.3 kW.
This station signed on as WQBB-FM, airing the same programming as
adult standards WQBB
. Later the FM played "Young country
" as WQIX.
Prior to its flip to Rhythmic Top 40
in 2003, the station was a Classic Rock outlet. HOT 104.5 has
enjoyed success. In less than two years on the air HOT 104.5 forced
its competitor WILD 98.7/WYIL to change formats. Currently HOT 104.5's
only competitor is sister station Top
40 Mainstream STAR
The playlist of WKHT primarily consists of R&B/hip-hop plus
some Rhythmic Pop hits, thus it is considered to be a rhythmic Top
40 station by Billboard as opposed to mainstream R&B due to
Knoxville not having a large African-American population. Its
target audience is females 18-34.
HOT 104.5 built its success by engaging listeners, executing
creative and exciting promotions and staying on top of current
events and trends.
Mid-day: T the Reflection Of PerfectionAfternoon: Darren
StephensNights: Joey TackSaturday Nights: T the Reflection Of
Perfection & DJ F-10