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WKSW (101.7 FM, "Kiss Country 101.7") is a Country radio station in Urbana, Ohiomarker, serving the area to the northeast of Daytonmarker. The station is owned by Main Line Broadcasting.

Early history

The station began in the mid 1960s as WCOM, the name coming from the founder and original licensee, Champaign COMmunications, the DBA of parent company Brown Publishing, owners of the Urbana Daily Citizen newspaper. It aired a mix of beautiful music and traditional middle of the road throughout the 1960s and 70s, when the station was managed by Jim Bissey. In the early 70s, it became FM stereo to liken itself with WHIO-FM and WPTW-FM at 99.1 and 95.7 FM, respectively. Religious programming was aired on Sunday evenings until a gradual format change to adult contemporary began in 1979. The station studios were located across the street from the downtown cinema on south Main Street in an old brick building that also housed a local printing business. The building was razed in the 1990s after the studios and offices moved to Springfield.

The WCOMmarker call sign is currently used by a low power FM station in Carrboro, North Carolinamarker, after being used as the call sign for Channel 68 in Mansfield, Ohiomarker in the late 1980s, now WMFD-TVmarker.

WCOM becomes light rock WKSW

As the adult contemporary format came into being, a new image emerged with it along with a new owner, USA Broadcasting. The call letters changed in 1985 to WKSW as "Light Rock and Less Talk...Kiss FM." John Hall (previously with WIZE in Springfield) became its new morning personality and program director during this time. Later, after the format switch to country, Hall moved on to WLWmarker in Cincinnati,WGRR in Hamilton, WBNS in Columbus, the former WCLR Piqua/WZLR Xenia "Oldies 95," and, finally, WULM, the former WBLY in Springfield, before passing in 2004.

Kiss Country

WKSW switched to its present country format in 1987 after a brief period with a contemporary hit format. After the transmitter had moved to Dallas Road east of U.S. Route 68 approximately halfway between Urbana and Springfield, the studios moved to Derr Road south of Villa Road on the north side of Springfield. The afternoon personality and program director is Lee Riley, who was at WONE in Dayton during its country music years in the late 70s and 80s . Andy Lawrence, a fixture at the station since 1992, is the morning host.

WKSW-FM is the only commercial station still broadcasting in and for the Springfield and Urbana area, but the future of that is very much in doubt. WULM now airs Catholic programming as part of Radio Maria USA, a repeater network originated by KJMJmarker in Alexandria,Louisiana.

Radio One applied for a move of WKSW's frequency to 101.5 FM and its city of license to Enonmarker prior to selling it to Main Line; the construction permit for that move, which would allow the station to target the Dayton metropolitan area, has been approved by the FCC. Through the middle of 2008, the 101.5 frequency had been used by W268AX, a translator of low-power WSWOmarker in Huber Heightsmarker. The WSWO-LP translator has moved to 101.1, causing WCWT in Centerville to move to 107.3.

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