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For the Australian radio station, see Mix 106.5marker.

WMVX is a commercial FM radio station in Cleveland, Ohiomarker, USA, broadcasting at 106.5 MHz with an adult contemporary format. The station calls itself "Mix 106-5". Its transmitter is located in Parma, Ohiomarker.

History

The station was originally supposed to be the home of WJMO-FM before a studio/call letter/format swap took place between the owners of WJMO and WSRS (now WEREmarker) in 1958, putting the license in the hands of Tuschman Broadcasting Company. When the facility signed on the air, it took the WABQ-FM calls, matching its AM sister station. In 1960, the station became WXEN, whose calls stood for co-founder Xenophon Zapis. WXEN was one of two Cleveland stations (the other being WZAK which Zapis later founded) that featured mostly nationality programming, that is, one or two hour programs devoted to music and programming for different nationalities, such as Polish, Slovenian or Hungarian, with program hosts speaking in the native language. It used the slogan "The Station of the Nations." Tuschman Broadcasting Company sold WXEN and WABQ to Booth Broadcasting of Detroit in 1964 (which owned both stations well into the 1980s). Booth American installed a rock format on March 13, 1977 with the name "ZIP 106"[210060],changing the call letters to WZZP on March 21, 1977.

The station changed to WLTF on March 5, 1984 and had an adult contemporary format as "Lite Rock 106½." Its "Lovelite" jingles were created for the station by Jim Brickman in 1987. WLTF was Cleveland's number one radio station through the late 1980s and early 1990s[210061],with its morning program hosted by "Trapper Jack" Elliott also rated number one. Billboard magazine named WLTF the "Adult Contemporary Station of the Year" in 1991. Soon other stations such as WQAL and WDOK started competing head-to-head with similar formats and gaining market share.

Booth Broadcasting went public and changed its' name to Secret Communications in 1994, ultimately selling off both WLTF and WTAM to Jacor Communications in July 1997. The station flipped to Hot AC and changed its call letters to WMVX on October 17, 1997. By the mid-2000s, the station became an adult hits format, becoming more of a very gold based Hot AC station in its present incarnation, focuing on hit music from the 1980s (which really makes this station closer to a "Bob/Jack" type station) up until adopting an adult contemporary format in 2009.

It had been home to "The Brian & Joe Radio Show" from September 1998 until their dismissal in April 2009 as part of Clear Channel's nationwide budget and salary cuts. Today WMVX is home to a tape-delayed version of Sean Valentine's morning show from sister station KBIG-FM in Los Angelesmarker. By April 2009, the station changed from adult hits to its current adult contemporary format, going up against rival CBS Radio AC station WDOK.

Speciality Programming

Mix 106.5 airs the nationally syndicated Backtrax USA with Kid Kelly Saturday Evenings from 8pm-Midnight. The 80's version runs 8-10 and the 90's version runs 10-Midnight.

External links




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