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WNIC is an Americanmarker adult contemporary radio station based in Detroit, Michiganmarker broadcasting at 100.3 MHz FM. WNIC's studios and offices are located in Farmington Hillsmarker, MI. WNIC's transmitter is located near Schoolcraft and Livernois Avenue in the City of Detroitmarker on the near west side. WNIC broadcasts with an effective radiated power of 32,000 watts from an antenna 600 feet in height. Its main competitors include Magic 105.1marker, 93.1 Doug FMmarker, and 96-3 WDVDmarker.

History

WKMH-FM/Keener 13

WNIC went on the air around 1950 as WKMH-FM, sister to WKMH-AM 1310. Both stations were, and still are, licensed to Dearborn, Michigan. WKMH-AM became top-40 rock-station WKNR, "Keener 13," on Halloween of 1963, and the FM's calls were changed from WKMH-FM to WKNR-FM as well. In 1966, WKNR-FM introduced a few hours per day of separate Top 40 programming from Keener AM. Then in early 1969, inspired by the success of WABXmarker, WKNR-FM adopted a progressive rock format. WKNR-FM's Russ Gibb is credited with helping to spread the "Paul McCartney is dead" rumor in 1969.

Stereo Island To WNIC

WKNR-FM switched format to an early form of adult contemporary known as "Stereo Island" in 1971, and then to beautiful music as WNIC the following year following the sale of both the AM and FM, which began simulcasting each other 100%. The WNIC calls were meant to denote the station's "NICe" music. In 1976, WNIC adopted a more up-tempo sound called "Rock 'n' Easy" and has been successful with that AC format ever since. WNIC scored its first number-one placing in the monthly Arbitron ratings in Detroit in 1998, although the station's ratings have since dropped, due largely to competition from Greater Media-owned Magic 105.1marker. The ratings drop was also blamed on the departure of popular morning show host Jim Harper to WMGC-FMmarker.

WNIC Today

WNIC's on-air slogan is "Your Variety Station", featuring mostly 1970s disco and 1980s pop. WNIC, an AC station, currently plays "oldies" (such as Rod Stewart and Elton John) along with today's hits. The playlist has also been getting progressively fresher, with the addition of contemporary artists, mainly pop and rock, such as Kelly Clarkson, John Mayer, the Fray, Snow Patrol, Natasha Bedingfield, Rob Thomas, Beyoncé, Gwen Stefani, KT Tunstall, and Avril Lavigne. The playlist is very similar to that of WMGC.

Like most Adult Contemporary stations owned by Clear Channel, WNIC plays continuous Christmas music from the beginning of November through Christmas. In 2009, WNIC started playing holiday music on November 6th, a later start that of the previous year, which was on November 2nd. They are well known for being one of the earliest radio stations in the entire United States to start featuring holiday music with a majority of other stations not starting until around Thanksgiving.

WNIC currently ranks at #9 (4.4) in the Detroit market according to the October 2009 PPM Ratings release.

HD Radio

WNIC is licensed for HD Radio operations and features a Modern Adult Contemporary format on its HD2 channel, which is currently branded as "The Link". The format changed from "Flashback HD2" (Classic '70s/'80s Dance/Disco) in July 2009. Originally, the HD2 channel featured a love songs format before changing to Flashback HD2. When WNIC plays Christmas Music for much of November and December, WNIC's regular Adult Contemporary format usually moves to the HD2 channel. After Christmas is over, WNIC's HD2 channel plays Christmas Music until January 1st.

Airstaff

The current lineup (as of November 16, 2009) Starting out the day on the morning drive is The Breakfast Club with Kevin O'Neill, Lisa Barry and Chuck Gadica (Weather). During the workday its Theresa Lucas. On the ride home its Kristin Burns. Wrapping up the day on nights is Joe Haze, and Maureen McLain on overnights.

Weekend's/Fill-ins include Diane Cross and Gene Maxwell. WNIC Program Director is Todd Thomas. The Assistant PD/Music Director is mid-day host Theresa Lucas. The stations voice is Randy Thomas.

References



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