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WRCB is an NBC affiliate based in Chattanoogamarker, serving southeastern Tennesseemarker, northwestern Georgiamarker, northeastern Alabamamarker, and Southwestern North Carolinamarker. Its transmitter and tower are located in Signal Mountain, Tennesseemarker, just outside Chattanooga proper.

WRCB uses the branding "Channel 3 Eyewitness News" and the slogan "Coverage You Can Count On."


The station began broadcasting on May 6, 1956 as WRGP-TV, on analog channel 3. It picked up the NBC affiliation from WROM-TV (now WTVCmarker). This made Chattanooga one of the smallest cities in the country, and the first in East Tennessee, with three VHF stations. It was named for one of the Chattanooga investors who founded the station, Raymond G. Patterson. Its studios were first located on McCallie Avenue, between downtown and Missionary Ridge.

The station has belonged to several owners over the years. When the local group decided to sell in 1959, Friendly Broadcasting, owner of WSTV-TV in Steubenville, Ohiomarker (now WTOV-TVmarker) bought WRGP. In 1961 WSTV and WRGP were sold to the Massachusettsmarker-based United Printers And Publishers, who would later become Rust Craft Broadcasters, named after its greeting card line, which has since been acquired by American Greetings. These owners changed the station's callsign to WRCB-TV in 1963. In 1968 the station moved to new facilities on Whitehall Road, on Chattanooga's north side, across the Tennessee River from downtown. Those new studios and equipment enabled channel 3 to begin broadcasting in color. In 1979, Rust Craft merged with magazine publisher Ziff Davis, who, in turn, sold WRCB to current owner Sarkes Tarzian, Inc. of Bloomington, Indianamarker, in 1982.

On November 1, 2008, WRCB added Retro Television Network on its second digital subchannel; the station had previously aired NBC Weather Plus on the subchannel, but that network was shut down by the end of the year.

Digital television

The station's digital, VHF 13 is multiplexed:
Channel Programming
3.1 main WRCB/NBC programming
3.2 Retro Television Network

On June 12, 2009, WRCB's digital signal remained on channel 13 when the analog to digital conversion completed.


WRCB produces four hours of news a day weekdays, and an hour of news on weekends. The station is known for its School Patrol and I-Team reports, which have been popular features on its newscasts for years.

News/Station Presentation

Newscast Titles

  • TV-3 News (1970s-1984)
  • (Channel 3) Eyewitness News (1984-present)

Station Slogans

  • Southeast Tennessee's Leading News Station (early 1980s-1984)
  • Making a Difference (1989-1995)
  • Coverage You Can Count On (1995-present)

Current Personalities/Employees

  • Paul Barys, Chief Meteorologist (1985-present)
  • Lauren Brown, Reporter/Weekend Sports Anchor (December 2008-present)
  • David Carroll, 5PM and 6PM Anchor/School Patrol Reporter (1987-present)
  • Keith Cawley, Sports Anchor (2008-present)
  • Latrice Currie, Morning Anchor/Eye On Health Reporter (1995-present)
  • Julie Edwards, Traffic Reporter (2008-present)
  • Greg Glover, 11PM Anchor/Reporter (2003-present)
  • Antwan Harris, Reporter (2009-present)
  • David Karnes, Morning Meteorologist (2007-present)
  • Bill Markham, 5:30PM Anchor(1983-present)
  • Jenna Mckee, Reporter (2008-present)
  • Jed Mescon, Morning Anchor (1987-present)
  • Amy Morrow, Weekend Anchor/Reporter (2001-present)
  • Neal Pascal, Weekend Meteorologist (2008-present)
  • Cindy Sexton, 5PM, 5:30PM, 6PM, and 11PM Anchor (1985-present)
  • Callie Starnes, Reporter (2008-present)
  • Rachel Withers, Reporter (2007-present)

Past Personalities/Employees

  • Jim Allday, Anchor (1974)
  • Alicia Ames, Reporter (1984-86)
  • Bob Austin, PM Magazine Host, early 80's, Produced PM Magazine in Sacramento, now owns a broadcast brokerage firm.
  • Debbie Baer (later Debbie Baer McCurdy), Meteorologist (late 1970s), also host of the local PM Magazine (late 1970s), then given stage name of Debbie Alan, creator and host of Talk of the Town (Nashville), co-host of America's Dumbest Criminals, now creator and host of Internet radio show On The HomeStretch
  • Ted Barnhill, Reporter
  • Bob Beard, Reporter
  • Thom Benson, Morning Meteorologist (1995-2007)
  • C.J. Beutien, Anchor (1980-1983)
  • Mike Burch, Reporter
  • Frenche Brewer, Weekend Anchor
  • Paula Bridges, Weekend Anchor/Reporter (2003-2006)
  • Laurie Brodie, Reporter (mid-90's)
  • Jodi Brooks, Reporter
  • Gina Brown, Reporter (2003-06)
  • Mark Bruce, Reporter (2004-2008)
  • Steve Buckhantz, Sports (late 1970s)
  • Alex Cabrero, Reporter (2000-2001) Now at KSL in Salt Lake City, Utah
  • Stan Carmack, Anchor (1973)
  • Will Carr, Reporter (2006-2008, now at WTVC-TVmarker, Chattanooga)
  • Craig Cecil, Sports (1995-2000)
  • Raymond Cooke, Reporter
  • Steve Conrad, Anchor-News Director (late 1950's, ND in early '80s)
  • Ryan Cummings, Reporter
  • Lesley Dale, Reporter (2005-2008)
  • Ted Daniel, Reporter
  • John Davis, Host PM Magazine
  • Mike DeForest, Reporter
  • Tom Ditt, Reporter {1975-1978}
  • Terry Doepke, Weather (1986-89)
  • Elizabeth Emmons, Reporter (1995-2000)
  • Rich Everitt, Reporter
  • Roy Exum, Sports (1987-88)
  • Heather Filkins, Reporter
  • Don Fischer, Sports (1958-1974) died 2002
  • Fred Gault, Reporter, News Director
  • Doreen Gentzler, Reporter {1979-1980}, now WRC-TV, Washington
  • Tanya Gipson, Reporter, Weekend Anchor, Mid Morning Show Anchor, Eye on Health Reporter (1994-2001)
  • David Glenn, Meteorologist (1991-1997, Now at WTVC-TVmarker, Chattanooga, TN)
  • Efrem Graham, Weekend Anchor/Reporter (1997-2003, now at WTVG-TVmarker, Toledo)
  • John Gray, Weather (1958-1970, died 2005)
  • Leann Gregg, Reporter
  • Kirsten Gum, Anchor/Reporter (1996-1999) Host of "Cash & Treasures" & "Treasure Hunter: Kirsten Gum" on the Travel Channel
  • Isaiah Harper, Reporter
  • David Hirt, Reporter (mid-late 1970s)
  • Craig Hoffman, Weekend Anchor (1985-1990) (Left for position at WAVE-TV Louisville. Currently at WBKI-TV, Louisville)
  • Chris Hohmann, Weather (1989-1992)
  • Karen Honkanen, Reporter (late 1970s)
  • Bryan Houston, Sports (1988-91)
  • Bernadette Jay, Reporter (2008-09)
  • Fred Johnson, Anchor (1981-84)
  • Matt Johnson, Reporter (2006-2008), now at WDBD-TVmarker, FOX 40 News in Jackson, MS
  • Tonisha Johnson, Reporter (2004-2007)
  • Allen Jones, Anchor (1974-76)
  • Neal Kassebaum, Weather (1973-76), Now with Raycom Sports, Charlotte, NC.
  • Christine Lehman, Reporter/Part Time Weather Forecaster (1998-2000)
  • Bill Lambdin, Anchor/Sports/Reporter (1975-1980), now at WNYT-TV in Albany, NY
  • Steve Leeolou, Anchor (1979)
  • Tamara Lister, Reporter
  • Mort Lloyd, Anchor (1958-1970, died 1974)
  • Marylin Lovelette, Reporter (1990-93)
  • Betty Mac, Host
  • Russell Martin, Reporter
  • Marty Matthews, Anchor/Reporter (late 1970s-mid 1980s?, last seen at WTSP-TVmarker)
  • Tom Maxedon, Anchor (1978)
  • Will McDonald, Sports (1985-86)
  • James McKenzie, Reporter (1990-92)
  • Mike McKinney, Weekend Anchor (Deceased)
  • Scott Montgomery, Reporter (1981-1999, died 2008)
  • Roy Morris, Anchor/Host (1959-1973, died 2006)
  • Leigh Mosely, Reporter (early 1980s?)
  • Bill Nash (early 1960's)died 2000
  • Pam Newby, Anchor (1982-84)
  • Krista Olsen, Reporter
  • Ryan Owens, Reporter
  • Jason Racki, Reporter
  • Audrey Ramsey, Reporter
  • Russ Riesinger, Sports Anchor, News Anchor (1986-1991)(now with WSAV-TV, Savannah)
  • Heidi Robinson, Reporter (1992-96)
  • Meryll Rose, Anchor/Reporter {1977-1979}, now at WTVF-TVmarker, Nashville
  • Clark Schaefer, Sports (1980s)
  • Jackie Schulten, Anchor (1975-77), later attorney in Chattanooga
  • Tony Shelton, Weather 1983-85(Deceased)
  • Nick Simpson, Weekend Sports Anchor
  • Kevin Sims, Reporter (1999-2002) (now morning anchor/reporter at WTVC-TVmarker)
  • Erika Smedstad, Reporter
  • Randy Smith, Sports Director (1995-3/31/2009)
  • Lori Stafford, Reporter (1987-89)
  • Lorrie Taylor, Weekend Meteorologist (early 1980s), also host of the local PM Magazine (early 1980s)
  • Jim Thrasher, Sports (1980-83)
  • Brian Travers, Meteorologist (2005-2008)
  • Jennifer Vickery, Reporter
  • Marco Villareal, Reporter (2008, now at WTXL-TVmarker)
  • Kathy Walsh, Reporter (mid-late 1980s)
  • Al Warlick, Anchor (1976)
  • Don Welch, Weather
  • Mary Kate Wells, Weekend Anchor
  • Don Wick, Anchor (1970-73)
  • Jerry Wilson, Reporter, Anchor, Sports (1973-77)
  • Webb Wright, Weekend Sports (2004-2008)
  • Todd Yakoubian, Weekend Meteorologist (2000-2005, now at KATVmarker)
  • Sky Yancey, Anchor (1979-1982)
  • John Fricke, Sports (1991-1995)
  • Laura Okmin, Sports (1994-1995) Now a Anchor/Reporter for Fox Sports
  • David Johnson, reporter, sports anchor (1980-81), now at WPXI-TV


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