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WTRU is the callsign for 830 AM, operating at 50 kW during the day and at 10 kW during the night. The station formerly used the callsigns WWMO and WETR.

In the early part of the 21st century, a number of Christian music stations in North Carolinamarker opened with the WTRU callsign. Today 830 AM - WTRU is owned and operated by Truth Broadcasting and broadcasts predominantly preaching and teaching on Christian- and Bible-based topics in central North Carolina. Truth Broadcasting is owned by Stuart Epperson, Jr., son of Stuart Epperson, Sr., named by Time Magazine as one of America's 25 most influential evangelicals.

History

The station started as WWMO in Eden, North Carolinamarker with a Southern gospel and preaching format. In the mid-90s the callsign was changed to WETR and the station moved to the old Color Tile building on High Point Road in Greensboro, North Carolinamarker. WETR offered a mix of "entertainment radio" programming that included talk radio such as The Fabulous Sports Babe and Dr. Laura, and beach music. New towers were built outside Walkertown, North Carolinamarker to improve coverage of the entire Greensboro-High Point-Winston Salem market. By this time the owners of WXII-TVmarker had purchased the station and named it WXII-AM, and a news radio format was used that included audio from some WXII-TVmarker news broadcasts.Truth Broadcasting bought the station in June 2000 and, after a few weeks of silence, WXII-AM returned to the air with the current format and call letters.

References

  1. Leigh Pressley, "AM Station Is Changing Tune, Town," Greensboro News & Record, November 10, 1995.
  2. Jeri Rowe, "A Powerful AM Radio Station Gives NBC Affiliate WXII a Bigger Punch Regionwide", Greensboro News & Record, November 6, 1998.
  3. Mark Binker, "WTRU Debuts with Christian Format: The Radio Station Features a Talk Show with Local Broadcasters Preston Parrish and John Fonville", Greensboro News & Record, September 4, 2000.


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