- This page is on the current home of WTRY on 98.3 MHz and
that frequency's history. For the original home of WTRY
and its history at 980 kHz, see WOFX.
WTRY-FM, or 98.3
WTRY, is a Classic Hits
station licensed to Rotterdam, New York
and serving New York's Capital District
and Mohawk
Valley. The station is owned by Clear Channel Communications,
and broadcasts at 6 kilowatts ERP from a tower in between
Altamont
and Duanesburg, New York
off U.S. Route 20.
Though the 98.3 frequency has only been on the air since 1987 and
had an
oldies format since 1996, the format
was a direct continuation of the oldies format (and the
Top 40 format from which it evolved) which was
previously on 980 kHz, a streak that went back over 40 years.
History (of 98.3 FM)
The first decade of the frequency's life was quite unstable, a
testament of this can be seen even before the air. In its
construction permit stage, 98.3 was to become
WDNZ
with a dance-pop format, however permit owner
Dennis Jackson (now a noted community
broadcaster in smaller communities throughout the Northeast) was
forced to sell the station before it hit the air. Under new owners,
another set of call letters (
WERV) came and went
before the frequency signed on as Adult contemporary WNYJ in
November 1987. Being a new frequency, completely satellite-fed, and
going up against a surging WKLI, the format was changed in late
1988 to Oldies as "Cruisin 98.3, still WNYJ. In mid 1989, WNYJ was
sold and became Adult Contemporary WSHZ "Show FM", adding a
simulcast on WACS-FM Cobleskill, which became WSHQ.WSHZ/WSHQ's
Adult Contemporary format failed miserably, and in late September,
1990, the format was flipped back to Oldies, still known as "Show
FM". A few days later, WGY-FM flipped to Oldies as well, causing
major problems for both WSHZ/WSHQ and WTRY.Looking for a boost,
then-WTRY owner Liberty Broadcasting entered into a
local marketing agreement with
WSHZ in late 1991 and flipped 98.3 to a simulcast of 980. This
arrangement proved successful, outlasting WGY-FM which left the
format in 1994, though by the end of that year the simulcast ended
with 98.3 flipping to 1970s music as WYSR "Star 98.3".
In August 1996, WYSR became an outright sister to WTRY when SFX
Broadcasting (which bought Liberty earlier that year) bought WYSR
from its local owners. Three months later, the simulcast was
restored but with a couple wrinkles: 980 would be simulcasting 98.3
rather than vice versa and 98.3 obtained its own morning show as
opposed to
Imus in the Morning
on 980. This arrangement lasted until September 2000, when 980
flipped to
sports radio as
WOFX.
In 2005, WTRY-FM upgraded to
IBOC
digital radio alongside the rest of
Clear Channel's Albany stations. On August 17, 2006, WTRY-FM began
airing an HD2 channel with a
smooth jazz
format.
From Oldies to Classic Hits
On
December 26,
2007, after its annual temporary Christmas format
ended, WTRY surprised its listeners with a switch from
Oldies to
Classic Hits,
mainly playing songs from the 60's, 70's, and 80's.
External links