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Warrington Borough Transport (WBT) is a bus operator running a network of services within the Borough of Warringtonmarker, Englandmarker and into the surrounding area, including Altrinchammarker, Leighmarker, Earlestownmarker and Northwichmarker. The network of services is marketed under the network warrington name, with both names appearing on vehicles and publicity. The limited company "Warrington Borough Transport Ltd" is wholly owned by Warrington Borough Council, which makes WBT one of the few remaining municipal bus companies in the United Kingdommarker today.

The company was named UK Bus Operator of the Year at the 2008 UK Bus Awards, in part due to their success in increasing ridership by 20% over the past two years and attaining up to 98% satisfaction in customer surveys.


Warrington Corporation Tramways started operating a network of five radial tramways from the town centre in 1902, with the first motor bus service starting in 1913. Buses replaced trams on routes starting in 1931, with the infrastructure starting to require major renewal which could not be justified economically. The last tram operated in 1935.

Services expanded rapidly after the Second World War as new housing estates grew in areas such as Orfordmarker and Great Sankeymarker. The conversion of bus routes with conductors into one-man operated services began in 1965 as changes in society such as home entertainment and the increasing availability of cars forced cost savings on all bus operators in the country.

Warrington was designated as a new town in 1968, which led to new housing estates planned in the Birchwoodmarker and Westbrookmarker areas of town. As such, Warrington Borough Council Transport Department (as the transport department was then called) started operating new services to these new developments as they started to grow in the 1970s and beyond. The department also began operating new services jointly with Crosville upon the split of the old Stockportmarker-based North Western Road Car Company in 1972.

Following the deregulation of bus services in the UK, Warrington Borough Transport Ltd took over operations as a limited company, albeit owned 100% by the council. The company's mission was that if money could be made by operating services deemed uneconomic by other operators, then WBT should assume operation. This policy led to an increase in services operated as other bus companies who ran into the area decided to concentrate on their own core areas.

Competition from other operators flared up in 1995, with the new North Western company (operating as "Warrington Goldlines") duplicating the vast majority of the existing bus network with their own services, taking over from another new competitor MTL (operating as "Lancashire Travel") when they decided to stop competing after a few months. In retaliation, WBT began operating new services in competition with North Western, to places such as Wiganmarker, St Helensmarker, Widnesmarker, Runcornmarker, Chestermarker and Liverpoolmarker - even starting a local minibus service in Northwich.

After 18 months of intense competition, both companies decided to scale-back. WBT kept routes to Prescotmarker and St Helens, whilst giving up operations to the Birchwood area of town in favour of North Western, who later rebranded as Arriva. In 2002, Arriva decided to close its depot in Warrington, with the effect that WBT took back operation of services to Birchwood whilst Arriva took control of the St Helens route once again.

Large investments have been made in more recent times to replace the fleet with new low-floor single deck buses that are wheelchair accessible and more friendly to people with pushchairs, and marketing efforts have seen the introduction of the Metro Map, to highlight the relatively straight-forward nature of the network operated (in an Underground-style format).

When managing director Nigel Featham took up a similar role at Arriva Yorkshire in May 2008, John Bannister—finance director at WBT since its formation as a limited company in 1986—was promoted to take his place. Bannister was suspended from his post in April 2009 and sacked a month later, the reason reported to have involved "inappropriate behaviour with a female colleague". Operations director Charlie Shannon was appointed acting managing director.


Main services

The table below shows the main service routes operated by WBT, correct . All services to Warrington town centre operate from Warrington Bus Interchangemarker.

Number Start Terminus Via Notes
1, 2 Warrington Westymarker Latchfordmarker (Circular)
3 Warrington Martinscroftmarker Bruchemarker, Woolstonmarker
4, 4A Warrington Woolstonmarker Padgatemarker, Bruchemarker
5 Warrington Altrinchammarker Stockton Heathmarker, Thelwallmarker, Lymmmarker, Warburtonmarker, Dunham Masseymarker, Bowdonmarker
6 Warrington Lymmmarker Stockton Heathmarker, Cobbs Estate, Grappenhallmarker, Thelwallmarker, Statham
7, 7A Warrington Grappenhallmarker Stockton Heathmarker, Cobbs Estate (7)
8, 9 Warrington Hattonmarker Stockton Heathmarker, Cobbs Estate (8), Appleton Thornmarker (8), Strettonmarker
11, 11A, 12, 12A Warrington Loushers Lane Latchfordmarker (11A, 12A), Gainsborough Rd (Circular)
13 Warrington Westbrookmarker Whittle Brook, Whittle Hall, Kingswood
14, 15 Warrington Great Sankeymarker Whittle Brook, Lingley Green, Penkethmarker (Circular)
16, 16A Warrington Dallammarker General Hospital, Bewseymarker
17 Warrington Westbrookmarker Chapelford "Chapelford Connector"
18, 18A Warrington Callands Old Hall, Westbrookmarker, Gemini (18A)
19 Warrington Leighmarker Winwickmarker, Croftmarker, Culchethmarker, Glazebury
20, 21 Warrington Longford Orfordmarker (Circular)
20A, 21A Warrington Longford Orfordmarker, Dallammarker, Bewseymarker, General Hospital (Circular) Early morning and Sunday service only
23, 23A Warrington Cinnamon Brow Padgatemarker, Blackbrook, Orange Grove (23A)
24, 24A Warrington Oakwood Padgatemarker, Blackbrook, Fearnhead, Birchwoodmarker (24), Birchwood Park (24A)
25, 25C Warrington Gorse Covert Orfordmarker, Locking Stumps, Birchwoodmarker, Oakwood
25B Warrington Ryefields Retirement Village Shoppers' Service 1 return journey only
26 Warrington Gorse Covert Orfordmarker, Cinnamon Brow, Locking Stumps, Birchwoodmarker, Oakwood Evening and Sunday service only
27 Warrington Gorse Covert Orfordmarker, Blackbrook, Locking Stumps, Birchwoodmarker, Oakwood Evening and Sunday service only
28, 28A Warrington Leighmarker Padgatemarker, Longbarn, Birchwoodmarker (28), Locking Stumps, Risleymarker, Culchethmarker, Glazebury
29 Warrington Collins Green Sankey Bridgesmarker, Great Sankeymarker, Lingley Green, Whittle Hall, Westbrookmarker, Gemini, Kingswood, Burtonwoodmarker Short journeys terminate at Lingley Green or Westbrook
30, 31, 32 Warrington Penkethmarker Sankey Bridgesmarker
37A Warrington Altrinchammarker Latchfordmarker, Thelwallmarker, Statham, Lymmmarker, Broomedgemarker, Little Bollingtonmarker, Bowdonmarker Sunday service only
38 Warrington Altrinchammarker Latchfordmarker, Thelwallmarker, Statham, Lymmmarker, Warbutonmarker, Dunham Masseymarker, Bowdonmarker Sunday service only
45 Warrington Northwichmarker Stockton Heathmarker, Strettonmarker, Antrobusmarker, Great Budworthmarker, Higher Wincham, Lostock Gralammarker
46 Warrington Northwichmarker Stockton Heathmarker, Strettonmarker, Comberbachmarker, Andertonmarker, Barntonmarker
48 Warrington Dudlows Green Latchfordmarker, Stockton Heathmarker, Cobbs Estate, Appleton
101 Warrington Centre Park Town Centre Shuttle (Circular) "Centrelink"
420 Warrington Vulcanmarker Winwickmarker, Newton-le-Willowsmarker, Earlestownmarker Evening and Sunday service terminates at Earlestown

Night services

There are no year-round night bus services operated, although WBT has in the past operated a seasonal night bus network centered on Warrington town centre over the Christmas and New Year period. The services ran between 2004 and 2008 with the support of Warrington Borough Council, several parish councils, town centre licensees and Cheshire Police, but sufficient funding was not forthcoming for 2009 due to a decline in passenger numbers the previous year. At its peak six separate services were operated serving most suburbs as well as Birchwood and Burtonwood.

Park & ride services

There are currently no dedicated year-round park and ride services, although WBT operates a seasonal Saturdays only scheme to Warrington town centre to cater for Christmas shopping. This began in 2005 with a single service from the Northwest Regional Development Agency offices at Centre Park business park, but was expanded in 2007 to operate from two separate sites. Car parks are available at the Warrington Collegiate campus to the north of the town centre, and at the Bruntwood Wilderspool Park business park to the south (next to Morrisons), both locations just off the A49. Parking at the signposted car parks is free of charge, as are the dedicated bus services to and from Warrington Interchangemarker. For 2009, the service will run every 8 minutes between 0930 and 1800 from each location, on Saturdays between 14 November and 19 December inclusive.

As a condition of planning consent for the B&Q superstore next to the M62 at Winwick, a section of the car park was designated as "Park & Ride" albeit using the existing bus services and fares provided by WBT and Arriva. There were up to seven buses an hour during Monday to Saturday daytimes provided by the two operators, however the success of this scheme was questionable due to the lack of a dedicated express bus service to the town centre, tickets which were not interchangeable between the two operators, and a lack of publicity for the facility. B&Q withdrew from the scheme in 2006, claiming that the facility "was being abused".

Contract services

WBT operate a variety of works and contract services. Work services generally operate in conjunction with large employers or business parks, operate at peak times for pass-holding employees, and are not available to the general public. Services operated include:

* Birchwood Park express: Warrington – Birchwood Park business park
* Birchwood Park shuttle: Birchwood – Birchwood Park business park
* O2 works service: Warrington – O2 call centre (Preston Brookmarker)
* United Utilities works service: Warrington – United Utilities offices (Dawson House and Lingley Mere)

There are also a number of routes which operate in conjunction with special events, and thus only operate on certain days of the year. Some routes are free, others have a flat fare, whilst a few require pre-booking. Recent shuttle services operated include:

* Cheshire Show: Knutsford / Hartford / Northwich – Cheshire Showground (Tabley)
* Creamfieldsmarker: Warrington / Manchester – Creamfields (Daresburymarker)
* Warrington Disability Awareness Day: Warrington – Disability Awareness Day (Walton Gardensmarker)

School services

WBT operate a number of school services in addition to their main network. These include services to Lymm High Schoolmarker, Newman High Schoolmarker, St Gregory's Catholic High Schoolmarker, Great Sankey High Schoolmarker, St Aelred's High School (in Newton-le-Willowsmarker) and Priestley Sixth Form Collegemarker.

Ticket types

WBT offers a selection of tickets that can be bought with cash from the driver. Single journey tickets vary in price depending on the length of journey, as do day return tickets which allow a return journey to be made on the same day. Neither of these ticket types allow a transfer to another route, but there is a special add-on "throughfare" for journeys to Warrington Hospital. Day Rover tickets allow a whole day's travel on all WBT services, costing a little more than the maximum day return fare. Change is available from the driver, but customers are asked to provide the exact change if possible.

Up to two children under 5 can travel for free when accompanied by an adult. Other children under 16 can travel for around half price, with teenagers recommended to carry proof of age in the form of an Under 16 Permit. Free concessionary travel is available to senior citizens and the disabled on display of a valid pass, after 0930 on Mondays to Fridays and all day on Saturdays, Sundays and Public Holidays.

Season tickets for all WBT services can be purchased from the inspectors' office at Warrington Interchange. These passes are only valid with a photocard, and can be purchased for either the Warrington town area or the whole network, including routes to neighbouring towns. Weekly, monthly and annual versions are available.

The GMPTE System One range of tickets is accepted for journeys within Greater Manchestermarker, but is also valid outside the county as far as Lymm Churchmarker and Culchethmarker Library on routes from Altrinchammarker and Leighmarker respectively. The Merseytravel range of tickets is accepted for journeys within Merseyside only. WBT also participates in the PLUSBUS scheme for add-ons to rail tickets.

Offices and depot

The frontage of the bus depot on Wilderspool Causeway
The main depot and offices for WBT are located on Wilderspool Causeway (A49) at the junction with Chester Road (A5060), on the southern periphery of the town centre close to the crossing of the Merseymarker at Bridge Foot ( ). The two main sheds to the rear of the site were originally built in 1943 for Fairey Aviation and used to assemble wings for their Fulmar bomber, before being bought by Warrington Corporation in 1947 as a place to park buses. The site eventually became the main operational centre, with the frontage of the depot dating from 1964 and consisting of a reception area and vehicle inspection bays at ground level with offices above.

The original tram system was operated from an eight-track depot at the junction of Mersey Street and Lower Bank Street. A purpose built bus garage was constructed on Lower Bank Street in 1930, although buses were also housed in the old tram sheds following the withdrawal of trams. Despite the move to the new Wilderspool garage, the old staff canteen on Lower Bank Street remained in use until the opening of the new bus station in 1979. The building was demolished in 1981 and is today the site of a JJB Sports superstore and fitness club.

The current depot's location next to the old Wilderspool Stadiummarker and close to the town centre led to interest from developers in redeveloping the site of the depot and the stadium during 2006. As part of this, a new depot would have been constructed at the nearby Centre Park business park on the other side of the Mersey but still close to the town centre. Whilst WBT were reported to be seriously considering the proposed move, the scheme never moved beyond the drawing board and foundered around the end of the year having failed to gain favour with council planning officers.

The inspectors' office on the main concourse at Warrington Interchange provides for season ticket sales and information.


WBT has a fleet of 122 active buses, consisting of 102 single deck buses (94 with low floor and 8 minibuses) and 20 double deck buses . The single deck fleet provides the bulk of the company's scheduled bus network with the company normally providing an all low-floor service on Sundays and in the evenings. The majority of the double deck fleet operates on school and contract services, although there are some Monday to Friday daytime scheduled services which see double deck operation.

There is a small reserve fleet consisting of vehicles that are stored pending further use or awaiting disposal, but these are not included in the list below. Additionally, the company also maintains an East Lancs bodied Leyland PD2/40 dating from 1965, which is a heritage vehicle used on special occasions and available for private hire.

Current fleet

Chassis Bodywork Image Number Fleet numbers Seating Capacity Built Notes
Single deck
Dennis Dart SLF Marshall Capital
MCV Capital
34 1–34 40–41 1999–2003 Low-floor
VDL SB120 Wright Merit
Wright Cadet
48 35–82 39 2003–2008 Low-floor

78–82 formerly Arriva Bus & Coach dealer stock
Volvo B7RLE Wright Eclipse 2 12 83–94 45 2009 Low-floor
Optare MetroRider Optare MetroRider 8 112, 117–123 25 1998–1999
Total (single deck) 102
Double deck
Leyland Olympian
Volvo Olympian
Alexander 12 162, 171–181 47 (upper)

31–33 (lower)

78–80 (total)
1991–1996 Formerly Dublin Bus, arrived 2004–2009
Leyland Olympian Northern Counties Palatine 6 163, 164, 167–170 47 (upper)

30 (lower)

77 (total)
1990 Formerly Harrogate & District, arrived 2003–2004
Leyland Olympian Alexander 2 165, 166 47 (upper)

32 (lower)

79 (total)
1992 Formerly Huntingdon & District, arrived 2003
Total (double deck) 20
Total (all vehicles) 122

Future fleet

There are no vehicles known to be on order.

Fleet history

The original tramway system opened in 1902 with 21 double-deck trams. Six further trams entered service in 1920 to help increase frequencies. The first Corporation bus service started in 1913, but the reliability of early buses was not great and the trams were still very much the "Senior Service". Tilling Stevens and Leyland SG7 and Leviathans were amongst the first motor vehicles operated. The demise of the tramway saw the first buses subject to the Road Traffic Act 1930 brought into the fleet. Large numbers of front-engined double-deck buses were purchased prior to the Second World War, mainly consisting of Crossley Mancunians and Leyland Titans, with a variety of bodywork including bodies from the chassis makers themselves but also from MCCW, English Electric, Brushmarker and Charles Roberts amongst others.

Post-war, more Titans with bodywork by Leyland, Alexander and Bruce Coachworks were ordered, along with Bristol K6Gs. The latter was an unusual vehicle to be operated by a municipal fleet due to the newly-nationalised Bristol only supplying vehicles to the nationalised Tilling Group, but the Corporation had a prior order placed. Another unusual vehicle type in use post-war was the Foden PVD6 as there were only 61 examples built. Warrington was the largest customer with a total of 15. Delays in bodywork production also led to several new chassis receiving the bodywork from withdrawn pre-war vehicles, in contrast to other operators who were putting new bodywork on old chassis.

Rear-engined vehicles suitable for one person operation started entering the fleet in 1963, with Daimler Fleetlines becoming the standard double-decker bus. Most new vehicles in this era were bodied by East Lancs: from 1954 to 1987, almost all new service buses featured bodywork from East Lancs, the only exceptions being a batch of Bristol REs delivered in 1970. These featured bodywork by Pennine due to production delays caused by a fire at the East Lancs factory. Single-deck vehicles consisted of Leyland Panther Cubs and Bristol REs, with Bristol now allowed to sell to the open market again. These appeared on less patronised routes, especially those in rural Cheshire. The last Bristol RE was withdrawn in 1999 after 23 years of service in Warrington.

New vehicles due to be delivered in the mid-1970s were subject to production delays, so many buses from other operators were used on loan until the first of a large batch of Leyland Atlanteans arrived in 1977. Dennis Dominators and Leyland Olympians entered the fleet from 1982 onwards. Second-hand vehicles were not common until the 1980s when expansion required an influx of additional vehicles. Prior to that, six ex-London Transport DMS with MCW bodywork formed the largest batch of buses that started their lives elsewhere. Post deregulation in 1987, further second-hand vehicles were acquired from a variety of different sources: Fleetlines from Greater Manchester Transport; Atlanteans from Eastbourne, Preston and Blackburn; Dominators from Leicester; and Olympians from Derby and Arriva.

Moves were also made towards the procurement of smaller, lightweight single-deck vehicles, with the first minibuses in the fleet appearing in 1987 in the form of Dodge S56, later replaced by Optare MetroRiders. The Dennis Dart midibus was first introduced in 1991, with a mixture of bodywork supplied by Carlyle, Northern Counties, Marshall and Plaxton, and these vehicles began to appear on previously double-deck operated routes. The last new double-decker delivered to the company was in 1989, with elderly double-deckers required for school services being progressively replaced by second-hand, mid-life examples from Blazefield and Dublin. The latest generation of single-deck low floor buses consists of Dennis Dart SLFs and VDL SB120s dating from 1999 onwards, which have displaced both double-deckers and earlier step-entrance Darts.

Preserved vehicles

There are examples of several former vehicles that used to operate for the company that are now preserved or undergoing restoration. Some of these are located at transport museums, whilst others can be seen at rallies and historic running days around the country. Many of the earlier examples feature the traditional Warrington licence plate area letter code "ED".

Chassis Bodywork Registration Fleetnumber Built Notes
Peckham P22 Milnes - 2 1902 Tram currently undergoing restoration at the Wirral Transport Museummarker
Leyland Titan PD1 Alexander DED 797 18 1946 Privately owned, at North West Museum of Road Transportmarker
Leyland Titan PD1 Alexander EED 5 27 1946 Preserved
Leyland Titan PD1 Alexander EED 8 24 1947 Preserved
Leyland Titan PD2/1 Leyland FED 795 10 1949 Preserved as world tour bus
Foden PVD6 East Lancs OED 217 112 1956 Last Foden PVD6 built, privately owned in Devon
Leyland Titan PD2/40 East Lancs AED 31B 16 1964 Preserved at Bohemia Motor Transport Museum, Czech Republicmarker
Leyland Titan PD2/40 (Special) East Lancs BED 729C 148 1965 Preserved by the company
Leyland Titan PD2/40 (Special) East Lancs BED 731C 50 1965 Preserved at North West Museum of Road Transportmarker
Leyland Panther Cub PSRC1/1 East Lancs KED 546F 92 1968 Preserved
Bristol RESL6G East Lancs LED 70P 70 1975 Preserved in Wigan
Bristol RESL6G East Lancs LED 71P 71 1975 Privately owned, at North West Museum of Road Transportmarker
Bristol RESL6G East Lancs LED 72P 72 1975 Preserved, stored near Uckfield
Bristol RESL6G East Lancs LED 73P 73 1975 Preserved in St Helens
Leyland Atlantean AN68A/1R East Lancs GEK 14V 14 1980 Privately owned, currently undergoing restoration at North West Museum of Road Transportmarker
Leyland Atlantean AN68C/1R East Lancs OTB 26W 26 1981 Preserved at Bohemia Motor Transport Museum, Czech Republicmarker
Dennis Dominator East Lancs C100 UBC 100 1985 Preserved in Leicester
Dodge S56 Northern Counties D101 TTJ 201 1987 Awaiting restoration, stored in Warrington
Dennis Dart Carlyle Dartline H886 LOX to be re registered with a northern irish plate 209 1990 awaiting attention to be used as a recovery vehicle, current owners T. Tiley/J. Potter Stroud
Dennis Dart Carlyle Dartline H842 NOC 214 1991 Preserved


WBT has used a number of different brands and liveries in its history, as follows:
  • Warrington Corporation Tramways
: The original livery adopted on trams and early motorbuses was a deep crimson and light yellow, with ornate gold lettering and lining.
  • Warrington Corporation
: In 1945 a new livery was introduced of maroon with ivory bands, three bands on double deckers and one on single deck vehicles.
  • Warrington Borough Council
: Following the local government reorganisation of 1974, vehicles started appearing in a mainly light red livery with a large white band around the windows. The new logo of Warrington Borough Council was applied, consisting of a large stylised "W" encompassing the Cheshiremarker sheaf of wheat and the Lancashire rose. This would be replaced with the borough's revised coat of arms in the early 1980s.
  • Advertising liveries
: The first all-over advertising bus appeared in 1977 when a Daimler Fleetline was painted in a mainly white livery with graphics advertising Baldwins, the local Leyland car dealership. Other all-over advertisements have appeared for Vladivar Vodka and Warrington Wolves amongst others.
  • Warrington Borough Transport
: Upon the establishment of the arms-length company WBT Ltd in 1986, a new logo appeared incorporating the borough coat of arms. The primary colours of red and white remained generally the same until the white was replaced with ivory in the late 1990s, although vehicles started to appear with a "Welcome aboard" legend in the front windscreen and forward near-side window.
  • CoachLines of Warrington
: Set up as a subsidiary company in 1987 offering coach hire and a programme of tours and excursions, the coach fleet built up to 14 vehicles before being downsized around 1995. The subsidiary ceased trading a few years later. The livery used was Aircraft Blue and Canary Yellow diagonal stripes on a Naples Blue livery.
  • MiniLines
: Mini bus services to Penkethmarker and Dudlows Green were started in 1987 and used a primrose and blue livery, the colours used by the local rugby league club. The MiniLines fleet was repainted into the standard red and white livery around 1995.
  • Mid-Cheshire Bus Lines
: Four vehicles bought in 1988 to operate newly acquired services to Northwich retained the blue and cream livery of their previous owner, Eastbourne Buses. Crosville were said to be unhappy at the introduction of this brand due to the fact that they had used it as a local branding scheme for vehicles in the Northwich area in the early part of the 1980s, the original Mid Cheshire Bus Co Ltd having sold out to North Western in 1924. A new service to Warburtonmarker saw the arrival of four additional vehicles from Preston Bus in 1990 wearing a similar blue and cream livery. The fleetname would be phased out of use by 1995, with the vehicles receiving standard WBT red and white livery.
  • MidiLines
: New deliveries of Dennis Darts up until 1995 received the CoachLines livery but with MidiLines fleetnames. New deliveries and repaints from 1995 onwards retained the MidiLines branding as secondary to the main WBT logo on the standard red and white/ivory livery.
  • Route branding
: This has been attempted on some high-profile services since 1995, albeit mainly taking the form of white lettering on the front windscreen and forward-most side windows. Such route branding includes Chester CitySprint (30X Warrington - Chester), Runcorn CitySprint (X1 Runcorn - Liverpool), The Runcorn Link (T11 Warrington - Murdishaw), The Northwich Link (45A/46A Warrington - Northwich Sunday services) and The Trafford Link (5 Warrington - Trafford Centremarker). In 1999, new low floor buses were delivered with extra yellow logos for the 20•21 circular services, and in 2001 two buses featured purple and blue branding for the 16•16A service. Both of these brands have been lost in recent years as a common pool of low-floor buses has been established.
  • Super Mini and Super Midi
: The fleet renewal started in 1998 saw new mini and (low-floor) midi buses appearing with this branding instead of the ones previously used (i.e. MiniLines and MidiLines).
  • network warrington
: To co-incide with the 2006 opening of the new bus interchange in Warrington town centre, the front-line fleet has been rebranded in a new red livery with cream and orange circular detailing, designed by Samantha Beeley. The fleetname "network warrington" is used, with "warrington borough transport" appearing underneath in small letters. The original design contained the strapline "connecting warrington" but this was soon replaced by "making warrington move". The borough coat of arms was deliberately left off the sample vehicle, but was added after 92% of respondants to feedback questionaires felt it should.
  • Centrelink
: A special purple and yellow livery and brand was introduced in 2002 for the minibus that originally operated the town centre circular service, with publicity and timetable leaflets designed by Best Impressions. This was replaced in 2008 with a new low-floor bus featuring a scheme based on the standard livery, with route branding using the established purple and yellow colours.

Awards and accreditations

The company gained Investors in People accreditation in 2004, and attained the Charter Mark award for customer service in 2005. Accreditation in Health & Safety management in the work place was achieved in 2008 with the award of the OHSAS 18001 certificate, a first for a UK bus operator.

WBT gained national recognition after being named UK Bus Operator of the Year at the 2008 UK Bus Awards, after having been runners-up in the Shire Operator of the Year category in 2007 behind the highly-regarded Stagecoach Cambridge. The driving team were also shortlisted for Industry People of the Year in 2007, with the company's marketing efforts being shortlisted for Marketing Campaign of the Year in 2008.

Locally, the company has won several awards at the Warrington Business Awards, winning the Social Responsibility Award in 2001 and 2007 and the Business Survivor Award in 2003. They were also awarded overall winner at The Mayor's Sustainable Business Awards in 2007.

The company's Manchester based advertising agency And Partners have won several awards for their "Good Signs" campaign: gold award in the Regional Newspaper Campaign category at the 2007 Fresh Creative Awards; named Best Regional Press Ad of 2007 in Campaign magazine's end of year review; gold award for Best Press Campaign and silver award for Best Advertisement on a Mobile Medium at the Roses Advertising Awards 2008. The campaign consisted of a series of adverts featuring bus signage promoting recent achievements in humorous fashion, including "Please mind the step, it's brand spanking new" highlighting investment in new vehicles and "Please do not hug the driver while bus is in motion" referring to high levels of customer satisfaction in surveys.

See also


  1. Robinson 1987, p.13
  2. Robinson 1987, p.15
  3. Robinson 1987, p.5
  4. Robinson 1987, p.9
  5. Robinson 1987, p.16
  6. Robinson 1990, p.44
  7. Hesketh 1998, p.25
  8. Hesketh 2006, p.28


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