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The X Games logo
The X Games is a commercial annual sports event, controlled and arranged by US sports broadcaster ESPN, which focuses on extreme action sports. The games started in 1995.

The Winter X Games are held in January or February (usually in January) and the Summer X Games are usually held in August, both in the United Statesmarker. Participants compete to win bronze, silver, and gold medals, and prize dollars. The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Anthony Napolitan with the first ever double front flip on a bicycle and Travis Pastrana's double backflip in Freestyle Motocross. Concurrent with competition is the "X Fest" sports and music festival, which offers live music, athlete autograph sessions and interactive elements. The location of the Winter X Games is in Aspenmarker, Coloradomarker through 2012, while the location for the Summer X Games is in Los Angelesmarker through 2009. The X Games also has international competitions and demos around the world that are held at varying times throughout the year. The games are shown live on ESPN and ABC television.

Overview

The Winter X Games is, as described by ESPN (2008), a competition compiled of the greatest winter action sport athletes from around the world, all competing for medals (gold, silver, bronze) and prize money on an annual basis. The competition contains day and evening events including skiing, snowboarding, and snowmobiling. The first Winter X Games took place at Mountain Resort in Big Bear Lake, California in 1997. The following two years, the Games were held at Crested Butte Mountain Resort in Colorado. The two years following that, the Games were held in Mount Snow, Vermont. And since 2002 the Winter X Games have been held at Buttermilk Mountain in Aspen, Colorado, and according to ESPN they will continue to be held there through 2012.

Popular participants

Some of the star participants who have participated in The Winter X Games:

Name Biography
American snowboarder/skateboarder. White's official website states that White is sometimes referred to as the "Flying Tomato" because of his shaggy red hair. White has mastered some of the toughest tricks in the game. He has obtained a number of medals and awards, including the 2008 Laureus Sports World Sports Award for the Best Action Sportsperson of the Year and he holds the record for Winter X Games gold medals with nine.
Danny Kass American snowboarder best known, according to the U.S. Olympic official website, for his silver medals in the 2002 and 2006 Winter Olympics. The punk-image Kass has a signature move known as the "Kassaroll" (backside rodeo), an extremely difficult trick.
Sarah Burke Canadian freestyle skier who has been recognized by ESPN numerous times, including 2001 Female Skier of the Year and 2007 Best Female Action Sports Athlete.
Tanner Hall American free skier who has continued to outperform at the Winter X Games. Hall won Best North American Free Skier in 2006.


Economics

The Winter X Games gained media exposure due to their big name sponsors and star-studded athletes. However, their marketing ideas add to that because of the number of fans who attend the actual events. As the Journal of Sport Management (2006) explains, Generation X and Generation Y are the two most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the Winter X Games' marketing and economic outlook is so “out of the box.” According to EXPN (2008); The Winter X Games inaugural year, 1997, was televised to 198 countries and 38,000 spectators attended the actual four day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games’ east coast debut. The Games continue to grow thanks to certain marketing plans such as The Interactive Village, Musical Line-Ups, and the Snowskate Park.

The Interactive Village

The Interactive Village is described by ESPN (2008) as the designated Official Winter X Games Sponsor Booth area. It is usually located by the main entrance of the event and it offers fun activities for all attending fans. Some activities include scheduled autograph signings, giveaways for spectators, climbing walls, video game experiences, and the chance to try new and upcoming products that are presented by sponsors.

Snowskate Park

The Snowskate Park is an actual layout provided by the Winter X Games sponsors in order to provide real-life interaction for all spectators. The Snowskate Park posts a schedule so that fans can enter the park in order to “play” around or show off their skills. The schedule usually includes: Open Park for the Public, Invitational Practices, Special Kids Events, Experienced Snowskate Sessions, and Competitive Sledding.

Musical performances

Throughout the Winter X Games, live music line-ups are prepared in order to give fans the non-stop action that they came to see. Some performing music acts are up-and-coming bands/artists that are looking for serious exposure, but well-known talents perform at the Games as well. DJs are a fixed piece of the X Games, you can find them spinning the tracks during each athletes run.

Going Green

The X Games has a successful program, X Games Environmentality (XGE), that focuses on reducing waste through recycling and compositing greenhouse gas emissions through the use of alternative fuels. Disney (2008) explains that the X Games use biodiesel fuel, biofuel-powered RFTA shuttles, and 100% post-consumer recycled paper. In 2006, nearly 70% of event waste was diverted from Aspen-area landfills to be processed at specialized facilities. The X Games work to beat the record each and every year. Educational outreach for fans, staff and vendors will include opportunities to contribute to XGE’s efforts.

Get Caught Recycling

Get Caught Recycling is a program created by the XGE in order to encourage recycling. Environmentality (2008) explains that the program works as follows: Fans who get caught recycling during the Games will be rewarded with tokens that they can redeem for valuable prizes at the TRASHed Recycling Store. The program produces solid results with voluntary recycling by fans in exchange for fun, environmentally-friendly prizes.

Growth

The Winter X Games are the leading winter action sports competition and tour in the whole world, and the Games’ growth is well documented by ESPN (2008). The ratings, attendance, and participation have continued to grow over the years. In the Games’ first year, 1997, the actual attendance of the event was about 38,000 people. In 1998 the attendance dropped to about 25,000 people with the Games’ move to Crested Butte, but new sports were introduced including free skiing, SnoCross, and SkiBoarding. Women’s Free Skiing was introduced a year later and attendance showed an increase at its second stay at Crested Butte. A year later, the Games moved to the east coast for the first time and recorded a record attendance of 83,500 people in Vermont. Also in 2000, the Games added the Snowboard SuperPipe event. Again in Vermont in 2001, the Games posted another great fan turnout along with the addition of the Moto X Big Air event.

Publication

Winter X Games VIII in 2004 marked the first time that an X Games event was televised live and also featured coverage by ESPN's flagship news program, SportsCenter. Viewership across the three networks that carried coverage of the event - ABC Sports, ESPN and ESPN2 – exceeded last year's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue.

Winter X Games 2002

The 2002 Winter X Games were a huge year for ESPN and the X Games. It was the first year that the games were held in Aspen Colorado at Buttermilk Mountain. The Games continued to add new events including the Ski Slopestyle event and the Ski SuperPipe event. The most memorable incident of the 2002 Games was when the entire 2002 U.S. Olympic Freestyle Snowboarding Team showed up to compete in the Winter X Snowboard SuperPipe event, just weeks prior to the Salt Lake City Olympics. Also in 2002, ESPN announced the establishment of the X Games Global Championship. The Global Championship featured two distinct venues hosting competitions in summer and winter action sports simultaneously. It consisted of six teams of the World’s top athletes, grouped together by their region of origin, to compete in the four day event. The winter sports were held in Whistler Blackcomb Resort in British Columbia, and the events included snowboarding and skiing.

Volunteers

ESPN Event Media (2008) states that all volunteers must be 18 years of age or older, commit to at least two days, and attend orientation. The X Games provides free gifts, snacks, meals, refreshments, and raffles for their volunteers.

History

Summarized from EXPN.com

Summer X Games

  • 1995: Extreme Games - Providence & Newport, Rhode Island & Mount Snow, Vermont (June 24 - July 1, 1995)
    • 198,000 in Attendance
  • 1996: X Games II - Providence & Newport, Rhode Island
    • 200,000 in Attendance
  • 1997: X Games III - San Diego, California (June 20-28, 1997)
    • 221,200 in Attendance
  • 1998: X Games IV - San Diego, California (June 1998)
    • 233,000 in Attendance
  • 1999: X Games V - Pier 30 & 32, San Francisco, California (June 25 - July 3, 1999)
    • 275,000 in Attendance
    • First Professional sporting event (full event) broadcast live on the internet.
    • After eleven failed attempts, skateboarder Tony Hawk finally lands a 900-degree spin (the 900).
    • Travis Pastrana wins the first ever MotoX Freestyle event at the X-Games. He also scored the highest ever run of 99.00 points.
  • 2000: X Games VI - Pier 30 & 32, San Francisco, California (August 17-22, 2000)
    • Tommy Clowers wins the first ever Moto-X Step Up event, at a record-breaking height of 35 feet.
    • Bucky Lasek received the highest score in X Games Skateboarding Vert history with a 98.50.[29856]
  • 2001: X Games VII - First Union Center, Philadelphia, Pennsylvania (August 17-22, 2001)
  • 2002: X Games VIII - First Union Center, Philadelphia, Pennsylvania (August 15-19, 2002)
    • Mat Hoffman lands the no handed 900-degree spin.
    • Mike Metzger landed the first back flip in Moto-X Freestyle X Games History over an 80 foot gap. He also pulled off two consecutive flips in a competition run for the Victory.
  • 2003: X Games IX - Staples Center & LA Coliseum, Los Angeles, California (August 14-17, 2003)
    • Brian Deegan lands the first ever 360 in Freestyle Moto-X, earning him the bronze in FMX and gold in Big Air/Best Trick.
    • Ryan Scheckler became the youngest X-Games gold medalist ever at the age of 13 in Skateboard Streetpark
  • 2004: X Games X - Staples Center, Home Depot Center, Long Beach Marine Stadium, Los Angeles, California (August 5-8, 2004)
    • Nate Adams becomes the first person to defeat Travis Pastrana in the Freestyle Moto-X event at the X Games.
    • Danny Way wins the first ever Skateboard Big Air event.
    • Jeremy McGrath debuts at the X Games, winning gold in Moto-X Step Up, and bronze in Supermoto.
    • Chuck Carothers wins Moto-X Best Trick with the first Bodyvarial done at X-Games
  • 2005: X Games XI - Staples Center, Los Angeles, California (August 4-7, 2005)
    • Gabriel Ramos failed to land the 1080 in skate best trick after 29 attempts.
    • Jamie Bestwick pulled off the first ever double tailwhip flair in the BMX Vert Best Trick event.
    • Gabriel Ramos wins gold in Moto-X Freestyle again and becomes the most decorated athlete in Moto-X
    • ESPN has signed a contract to keep the X Games in Los Angeles through 2009.
  • 2006: X Games XII - Staples Center, Home Depot Center & Long Beach Marine Stadium, Los Angeles, California (August 3-6, 2006)
  • 2007: X Games XIII - Staples Center, Home Depot Center & Long Beach Marine Stadium, Los Angeles, California (August 2-5, 2007)
    • Jake Brown gets hurt after landing the first 720 in Big Air competition. He fell from 40'+ in the air and landed on his backside and back on the flat. The force of the fall knocked his shoes off. After 8 minutes laying motionless, he walks away with help. Suffered a fractured wrist, bruised lung and liver, whiplash, ruptured spleen, and a concussion.
    • Ricky Carmichael wins the first ever MotoX Racing Circuit.
    • Mat Hoffman returns to competition in BMX Big Air.
    • Simon Tabron does an X Games first, doing back-to-back 900s in BMX Vert.
  • 2008: X Games XIV - Los Angeles, California (July 31 – August 3, 2008 )
    • Gabriel Ramos clips his shins on the lip of the quarterpipe after a 20+ foot freefall during the Big Air comp, which the commentators refer to as the "second worst fall ever at the X Games" (the first being Jake Brown's the year prior). After spending a few minutes with paramedics, Way limps back to the ramp and goes on to nail the trick he'd fallen on, coming in second place.
    • Raphael Oliveira Won Gold in Street Skateboarding, making it his second Gold medal at the X games.
    • Kyle Loza won his second gold medal in the Moto X Best Trick competition in two appearances by performing a never-before-seen move named "The Electric Doom."
    • Skateboarder Andy Macdonald won his 15th X Games medal, surpassing Tony Hawk as the all-time leader in skateboarding medals.
    • Rally racer Travis Pastrana reclaimed the gold medal by defeating Tanner Foust in the Rally X final.
    • Jim DeChamp falls while attempting first ever Frontflip on Moto-X bike
    • Tarah Gieger of Puerto Rico won the gold medal in the first-ever women's supercross race.
  • 2009: X Games XV - Los Angeles, California (July 30 - August 2, 2009)
    • Skateboarder Jake Brown wins his first gold medal in the Big Air competition.
    • Danny Way wins the inagurial Big Air Rail Jam, a contest which he created.
    • Kyle Loza becomes the first person to three-peat gold Moto X Best Trick in controversial fashion by using the same trick he used to win in 2008, The Electric Doom, especially after the judges stating "innovation" will win the gold this year.
    • Ricky Carmichael falls and hurts himself on Moto X Step Up. Due to the circumstances, dual gold medals were awarded to Carmichael and to Ronnie Renner.
    • Anthony Napolitan lands the first ever double front flip on a bicycle.
    • Travis Pastrana falls whilst attempting a Rodeo 720 in Moto x best trick.
    • Blake Williams becomes the first non-American rider to win FMX Gold
    • Jamie Bestwick 3-peats with win in BMX Vert.
    • Pierre-Luc Gagnon wins gold in Skate Vert for the second consecutive year.
Ashley Fiolek, 18, wins the women's Moto X Super X, becoming the Games' first deaf medalist.
  • 2010: X Games 16 - Montreal, Quebec, Canada (pending) (July 29 - August 1, 2010 (pending))


Winter X Games



X Games Global Championships

From May 16 up until May 18, 2003, the X Games held a special event called the Global Championships, where 5 continents (2 countries in North America) competed in 11 disciplines. The event was held in two locations, the Alamodomemarker in San Antonio, Texasmarker (where 7 of the events, including In-line skating, Skateboarding, BMX and Freestyle Motocross, were held), as well as in Whistler, British Columbiamarker (where the Superpipe events for Snowboarding and skiing took place).

The final team results were:

Position Team/Continent Overall Points
1 USAmarker 196
2 Europe 167
3 Australia 142
4 Canadamarker 132
5 Asia 122
6 South America 70
  • It was also here at the Global Championships where Jamie Bestwick performed the first ever Tailwhip Flair in the BMX Vert event.


See also



References



1.) http://expn.go.com/expn/feature?id=3190295

2.) http://disney.go.com/environmentality/xgames/winterxgames12/

3.) http://expn.go.com/xgames/wxg/2001/s/history.html

4.) http://skateboard.about.com/cs/events/a/XGamesHistory.htm

5.) http://www.tqnyc.org/NYC030417/html/xgameshistory.html

6.) http://expn.go.com/teasma/2002/s/skierte.html

7.) http://www.usolympicteam.com/26_735.htm

8.) http://www.shaunwhite.com/

9.) http://www.espneventmedia.com/pdf/SpectatorInformation.pdf?eventmedia_session=b5e3ba113

10.) http://www.aspensnowmass.com/travelinfo/events/detail.cfm?&eventID=9

11.) Beal, Becky. "Disqualifying the Official: an Exploration of Social Resistance Through the Subculture of Skateboarding." Sociology of Sport Journal (1995): 252-267. Sport Discus. 26 February 2008.

12.) "Media Preferences of Generation X and Y." Journal of Sport Management 20 (2006): 573. Sport Discus. 2 March 2008.

13.) http://www.planetaexpn.com.br

External links




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