
A 1963 U.S.
Post Office sign encouraging the use of ZIP Codes.
The
ZIP Code is the system of
postal codes used by the
United States Postal Service
(USPS). The letters
ZIP, a
backronym for
Zone Improvement
Plan, are properly written in capital letters and were
chosen to suggest that the
mail travels more
efficiently, and therefore more quickly, when senders use the code
in the
postal address. The basic
format consists of five
numerical
digits. An extended
ZIP + 4 code includes the
five digits of the ZIP Code, a
hyphen, and
four more digits that determine a more precise location than the
ZIP Code alone. The term
ZIP Code was originally
registered as a
servicemark (a type of
trademark) by the U.S. Postal Service, but
its registration has since expired.
Background

Use Zip Code labels were also used to
promote the use of a ZIP Code.
The
United States
Post Office Department (USPOD) implemented
postal
zones for large cities in 1943. For example:
- Mr. John Smith
- 3256 Epiphenomenal Avenue
- Minneapolis 16, Minnesota
The "16" is the number of the
postal zone within
the city.
By the early 1960s a more general system was needed, and on July 1,
1963, non-mandatory ZIP codes were announced for the whole country.
Robert Moon, an
employee of the post office, is considered the father of the ZIP
code. He submitted his proposal in 1944 while working as a
postal inspector.The post office gives
credit to Moon for only the first three digits of the ZIP code,
which describe the
sectional
center facility, or SCF, also called "sec center." An SCF is a
central mail processing facility with those 3 digits. The SCF sorts
mail to all post offices with those first 3 digits in their ZIP
codes. The mail is sorted according to the final 2 digits of the
ZIP code and sent to the corresponding post offices in the early
morning. Sectional centers do not deliver mail and are not open to
the public (though the building may include a post office open to
the public), and most of the workers are employed to work
night shift. Mail picked up at post offices is
sent to their own SCF in the afternoon, where the mail is sorted
overnight. In the cases of large cities, the last two digits
coincided with the older postal zone number, thus:
- Mr. John Smith
- 3256 Epiphenomenal Avenue
- Minneapolis, Minnesota 55416
In 1967, these were made mandatory for second- and third-class
bulk mailers, and the system was soon
adopted generally. The United States Post Office used a
cartoon character,
Mr.
ZIP, to promote use of the ZIP code. He was often depicted with
a legend such as "USE ZIP CODE" in the
selvage of panes of
stamp or on labels contained in, or the covers
of, booklet panes of stamps. Curiously enough, the only time the
Postal Service issued a stamp promoting the ZIP code, in 1974, Mr.
ZIP was not depicted.
ZIP + 4
In 1983, the U.S. Postal Service began using an expanded ZIP code
system called "ZIP + 4", often called "plus-four codes", "add-on
codes" or "add ons."The Postal Service has a "Find a ZIP Code"
feature on its
website, which provides an address format that
is most compatible with its
optical character recognition
(OCR) scanners.
A ZIP + 4 code uses the basic five-digit code plus four additional
digits to identify a geographic segment within the five-digit
delivery area, such as a
city block, a
group of apartments, an individual high-volume receiver of mail or
any other unit that could use an extra identifier to aid in
efficient mail sorting and delivery. Initial attempts to promote
universal use of the new format met with public resistance, and
today the plus-four code is not required. In general, mail is read
by a
multiline
optical character reader (MLOCR) that almost instantly
determines the correct ZIP + 4 code from the address and—along with
the even more specific
delivery
point—sprays a
Postnet barcode on the
face of the mailpiece that corresponds to 11 digits.
For
post-office box, the general
(but not invariable) rule is that each box has its own ZIP + 4
code. The add-on code is often one of the following: the last four
digits of the box number (e.g., PO Box 58001, Washington DC
20037-8001), zero plus the last three digits of the box number
(e.g., PO Box 12344, Chicago IL 60612-0344), or, if the box number
consists of fewer than four digits, enough zeros prepended to the
front of the box number to produce a four-digit number (e.g., PO
Box 52, Garrett Park MD 20896-0052). However, there is no uniform
rule, so the ZIP + 4 code must be looked up individually for each
box.
It is common to use add-on code 9998 for mail addressed to the
postmaster (to which requests for
pictorial cancellations are usually
addressed), 9999 for
general delivery
and other high-numbered add-on codes for
business reply mail. For a unique ZIP code
(explained below), the add-on code is typically 0001.
Postal bar code
This is the address shown in the text with the Postnet bar code for
the 9-digit ZIP Code 33701-4313
The ZIP code is often translated into a
barcode called
Postnet that
is printed on the mailpiece to make it easier for automated
machines to sort. Unlike most barcode symbologies, Postnet uses
long and short bars, not thin and thick bars. The barcode can be
printed by the person who sends the mail (some word-processing
programs such as
WordPerfect and
Microsoft Word include the feature),
or the post office will put one on when it processes the piece. The
post office generally uses
OCR technology, though a human
may have to read the address if absolutely necessary. (The
automated machinery has the tendency to paste the coding over the
bottom half-inch of
postcards, often
obliterating the signature. Postcard printers have begun blocking a
section off where the barcode will be placed.)
People who send
bulk mail can get a
discount on
postage
if they have printed the barcode themselves. This requires more
than just a simple
font;
mailing lists must be standardized with
up-to-date
CASS certified software that adds
and verifies a full, correct ZIP + 4 code and an additional two
digit representing the exact
delivery point. Furthermore, mail
must be sorted in a specific scheme and be accompanied by
documentation verifying this. These steps are usually done with
PAVE-certified software that also prints the barcoded address
labels and barcoded sack or tray tags.
This means that every single mailable point in the country has its
own 12-digit number (at least in theory). The delivery-point digits
(the 10th and 11th digits) are calculated based on the primary or
secondary number of the address. The USPS publishes the rules for
calculating the delivery point in a document called the CASS
Technical Guide. The last digit is
always a
check digit, which is obtained by summing all 5,
9 or 11 digits, taking the
residue modulo 10 of this sum (i.e., the
remainder after dividing by 10) and finally
subtracting this from 10. (Thus, the check digit
for 10001-0001 00 would be 7, since 1+1+1=3, 3≡3(mod 10) and
10–3=7.) An application needs only to print something like
/100010001007/ in the 12-
point Postnet font to create a valid
barcode. The slashes "/" are translated into start/stop characters
(one long bar), and each digit is translated into a sequence of
two long bars and three short
bars.
On business-reply mail, the
FIM code primarily indicates the
orientation (facing) of the mailpiece, since there is generally not
a
stamp or
postage meter imprint containing fluorescent
ink (which is usually used by the facing machine to orient mail.)
Additionally, FIM codes A and C indicate that a Postnet bar code is
present, allowing this mail to bypass the
MOCR and go straight to a
barcode scanning machine. For that reason, even though
courtesy reply mail and
metered reply mail are mailed with a
stamp or a postage-meter imprint, they typically carry an FIM code,
namely FIM A, to indicate that the Postnet bar code is present. The
FIM D barcode is used for
computer-generated indicia from online
postage meters.
Structure and allocation
By geography
ZIP codes are numbered with the first digit representing a certain
group of
U.S. states, the second and
third digits together representing a
region
in that group (or perhaps a large city) and the fourth and fifth
digits representing a group of delivery addresses within that
region. The main town in a region (if applicable) often gets the
first ZIP codes for that region; afterward, the numerical order
often follows the alphabetical order. Because ZIP codes are
intended for efficient postal delivery, there are unusual cases
where a ZIP Code crosses state boundaries, such as a military
facility spanning multiple states or remote areas of one state most
easily serviced from an adjacent state (q.v.).
Generally, the first three digits designate a
sectional center facility,
the mail-sorting and -distribution center for an area. A sectional
center facility may have more than one three-digit code assigned to
it. For example, the Northern Virginia sectional center facility in
Merrifield is assigned codes 220, 221, 222 and 223. In some cases,
a sectional center facility may serve an area in an adjacent state,
usually due to the lack of an appropriate location for a center in
that region.
For example, 739 in Oklahoma
is assigned
to Liberal,
Kansas
; 865 in Arizona
is assigned
to Gallup, New
Mexico
; and 961 in California
to Reno,
Nevada
.
Geographically, many of the lowest ZIP codes
are in the New
England
region, since these begin with '0'.
Also in
the '0' region are New
Jersey
(non-contiguous with the remainder of the '0'
area), Puerto Rico, the U.S.
Virgin
Islands
and APO/FPO military
addresses for personnel stationed in Europe,
Africa, Southwest
Asia and aboard vessels based in the waters adjoining those
lands; APO/FPO addresses are also used by U.S. diplomatic and
consulary facilities. The lowest ZIP code is in Holtsville,
New York
(00501, a ZIP Code exclusively for the U.S. Internal Revenue Service
center there).
Other low ZIP codes are 00601 for Adjuntas,
Puerto Rico
; 01001 for Agawam, Massachusetts
, and 01002 for Amherst, Massachusetts
. Until 2001 there were six ZIP codes lower
than 00501 that were numbered from 00210 to 00215 (located in
Portsmouth,
New Hampshire
) and were used by the Diversity Immigrant Visa program to
receive applications from non-U.S. citizens.
The
numbers increase southward along the East Coast, such as 02115
(Boston
), 10001 (New York City
), 19103 (Philadelphia
), 20008 (Washington, D.C.
), 30303 (Atlanta
) and 33130
(Miami
) (these are
only examples, as each of these cities contain several ZIP codes in
the same range). From there, the numbers increase heading
westward and northward east of the Mississippi River, southward
west of the Mississippi River, and northward on the west coast.
For
example, 40202 is in Louisville
, 50309 in Des Moines
, 60601 in Chicago
, 77063 in
Houston
, 80202 in
Denver
, 94111 in
San
Francisco
, 98101 in Seattle
, and 99950 in Ketchikan, Alaska
(the highest ZIP code).
The first digit of the ZIP code is allocated as follows:
- 0 = Connecticut (CT), Massachusetts (MA),
Maine (ME), New Hampshire (NH), New Jersey (NJ), Puerto Rico (PR),
Rhode Island (RI), Vermont (VT), Virgin Islands (VI), Army Post
Office Europe (AE), Fleet Post Office Europe (AE)
- 1 = Delaware (DE), New York (NY), Pennsylvania
(PA)
- 2 = District of Columbia (DC), Maryland (MD),
North Carolina (NC), South Carolina (SC), Virginia (VA), West
Virginia (WV)
- 3 = Alabama (AL), Florida (FL), Georgia (GA),
Mississippi (MS), Tennessee (TN), Army Post Office Americas (AA),
Fleet Post Office Americas (AA)
- 4 = Indiana (IN), Kentucky (KY), Michigan
(MI), Ohio (OH)
- 5 = Iowa (IA), Minnesota (MN), Montana (MT),
North Dakota (ND), South Dakota (SD), Wisconsin (WI)
- 6 = Illinois (IL), Kansas (KS), Missouri (MO),
Nebraska (NE)
- 7 = Arkansas (AR), Louisiana (LA), Oklahoma
(OK), Texas (TX)
- 8 = Arizona (AZ), Colorado (CO), Idaho (ID),
New Mexico (NM), Nevada (NV), Utah (UT), Wyoming (WY)
- 9 = Alaska (AK), American Samoa (AS),
California (CA), Guam (GU), Hawaii (HI), Marshall Islands (MH),
Federated States of Micronesia (FM), Northern Mariana Islands (MP),
Oregon (OR), Palau (PW), Washington (WA), Army Post Office Pacific
(AP), Fleet Post Office Pacific (AP)
The next two digits represent the sectional center facility (e.g.
432xx = Columbus OH), and the fourth and fifth digits represents
the area of the city (if in a
metropolitan area), or a village/town
(outside metro areas): 43210 (4=Ohio, 32=Columbus, 10=Ohio State
University area). When a sectional center facility's area crosses
state lines, that facility is assigned separate three-digit
prefixes for the states that it serves.
Despite the geographic derivation of most ZIP codes, the codes
themselves do not represent geographic regions; they generally
correspond to address groups or delivery routes. Consequently, ZIP
code "areas" can overlap, be subsets of each other, or be
artificial constructs with no geographic area (such as 095 for mail
to the navy, which is not geographically fixed). Similarly, in
areas without regular postal routes (
rural route areas) or no mail
delivery (undeveloped areas), ZIP codes are not assigned or are
based on sparse delivery routes, and hence the boundary between ZIP
code areas is undefined.
For
example, U.S. government agencies in and around the capital are
assigned ZIP codes starting with 20200 to 20599, which are Washington,
D.C.
, ZIP codes, even if they are not located in
Washington itself. While the White House
itself is located in ZIP code 20006, it has the ZIP
code 20500. The Nuclear Regulatory Commission
is located in Rockville, Maryland
, at ZIP code 20852, but has been assigned by the
Postal Service the address "Washington, DC 20555".
The
United States
Patent and Trademark Office used to be located in Crystal
City, Virginia
at ZIP Code 22202 but was assigned by the Postal
Service the address "Washington, DC 20231"; however, since its move
to Alexandria,
Virginia
, it uses the ZIP + 4 code 22313-1450.
Similarly, the ZIP code for the Metropolitan
Washington Airports Authority, a federally-chartered
independent authority, is 20001-6000, even though the physical
address of the Authority's office, "1 Aviation Circle", is in
Arlington,
Virginia
.
Rarely, a locality is assigned a ZIP code that does not match the
rest of the state; in other words, a ZIP code may cross state
lines. Generally, the locality is so isolated that it is most
conveniently served from a sectional center in another state.
Examples:
- Fishers Island
, New York, bears the ZIP code 06390 and is served
from Connecticut — all other New York ZIP codes (excepting those at
Holtsville
for the IRS) begin with "1".
- Some
Texas ZIP codes are served from New Mexico (most notably some
El
Paso
ZIP codes) and thus bear codes beginning with "885"
(contiguous numerically with 870-884 NM) rather than
"799".
- Returned government parcels from the District of Columbia are
sent to ZIP codes beginning with "569", so that returned parcels
are security checked at a remote facility (this was put into place
after the anthrax scare).
- Some
Arkansas roads north of Bull Shoals Lake
can best be accessed by the Protem,
Missouri
, delivery unit (ZIP Code 65733).
- Fort Campbell
(ZIP Code 42223), primarily in Kentucky, also has
some roads in Tennessee.
- Cincinnati/Northern Kentucky International
Airport
, despite being located across the Ohio River from Cincinnati in Hebron, Kentucky, uses ZIP code
45275.
ZIP codes only loosely tied to cities
A ZIP code's address and the "city" name written on the same line
do not necessarily mean that that address is within that city. The
Postal Service designates a
single "default" place name
for each ZIP code. This may be an actual incorporated town or city,
a subentity of a town or city or an unincorporated
census-designated place. Additional place names, also of any of
these types, may be recognized as "acceptable" for a certain ZIP
code. Still others are deemed "not acceptable", and if used may
result in a delay in mail delivery.
Default place names are typically the actual city or town that the
address is located in. However, for many cities that have
incorporated since ZIP codes were introduced, the actual city name
is only "acceptable" and not the "default" place name. Many
databases automatically assign the "default" place name for a ZIP
code, without regard to any "acceptable" place names.
For example, Centennial,
Colorado
, is divided among seven ZIP codes assigned to
"Aurora
", "Englewood
" or "Littleton
" as its "default" place names. Thus, from
the perspective of the U.S. Postal Service, the city of Centennial
does not exist - it is part of Aurora, Englewood or Littleton. In
the ZIP-code directory, Centennial addresses are listed under those
three cities. And since it is "acceptable" to write "Centennial" in
conjunction with any of the seven ZIP codes, one can write
"Centennial" in an address that is actually in Aurora, Englewood,
or Littleton, as long as it is in one of the shared ZIP
Codes.
"Acceptable" place names are often added to a ZIP code in cases
where the ZIP-code boundaries divide them between two or more
cities, as in the case of Centennial. However, in many cases only
the "default" name can be used, even when many addresses in the ZIP
code are in another city.
For example, approximately 85% of the area
served by the ZIP code 85254, to which the place name "Scottsdale,
Arizona
," is assigned, is actually inside the city limits
of neighboring Phoenix
. This is because the post office that serves
this area is in Scottsdale. This has led some residents of the ZIP
code to believe that they live in Scottsdale when they actually
live in Phoenix. A Scottsdale website listing the positive and
negative aspects of the city mentioned the 85254 ZIP code as a
positive aspect because "Scottsdale" is being used for businesses
located outside the Scottsdale city limits.
The result of this is that sometimes people must use the name of a
different city than their own. An example is Missouri City, Texas,
which is in both Harris and Fort Bend counties and is a suburb of
Houston. The portion which is within Harris county is within the
ZIP code 77071, which must use the city "Houston" instead of
Missouri City. A tiny portion of the city of Houston is in Fort
Bend county in the ZIP code 77489, and residents there must use the
city "Missouri City" for their address even though they are within
the city limits of Houston. A former mayor and a city council
member in Houston lived in Fort Bend county and were accused of not
living in Houston since they had an address of Missouri City.
This phenomenon is repeated across the country. The previously
mentioned Englewood is an inner-ring suburb that was built out by
the 1960s. Its post office served the area that is now the
high-growth southern tier of the
Denver metropolitan area,
and ZIP codes in this area were assigned "Englewood" as their
"default" place name. An employment center as large as downtown
Denver has grown in this area, and its office parks are the
headquarters for many internationally recognized corporations. Even
though they are actually located in other cities, they indicate
"Englewood" as their location, as this is the "default" postal
place name. As a result, there are really two "Englewoods" — the
actual city, small and with a largely
working-class residential population, and, a
number of miles away, the postal "Englewood," a vast suburban area
of upscale subdivisions and office parks that have nothing to do
with the city of Englewood yet share a split identity with it
solely because of ZIP codes. People who say that they live or work
in "Englewood" and identify closely with it may rarely enter the
actual city of that name. In Indiana the ZIP code for a town
usually indicates the ZIP code for its corresponding township as
nearly all of Indiana's small town post offices have rural
routes.
"Acceptable place names" also come into play in areas of the
country where many citizens identify more strongly with a
particular
urban center than the
municipality they actually live in.
For example, Allegheny
County, Pennsylvania
, has 130 distinct municipalities, but many of the
county's residents, and even some residents of adjacent counties,
commonly use "Pittsburgh,
PA
" as their postal address. Similarly, "Hollywood, CA
" is an acceptable place name for ZIP code 90028,
despite the fact that Hollywood is a district of Los Angeles and
not a municipality or census-designated area (the default place
name is "Los Angeles,
CA
").
Many ZIP codes are for
villages,
census-designated places, portions
of cities, or other entities that are not municipalities.
For
example, ZIP code 03750 is for Etna, New Hampshire
, but Etna is not a city or town; it is actually a
village
district in the town of Hanover
, which itself is assigned the ZIP code
03755. Another example is ZIP code 08043, which
corresponds to the census-designated place of Kirkwood, NJ, but actually serves the entirety
of Voorhees
Township, NJ
. This is also the case in LaGrange,
New York
, a portion of which is served by the 12603 ZIP code
based in the neighboring town of Poughkeepsie
. The rest of LaGrange is served by the
LaGrangeville Post Office. LaGrangeville is itself, not a town at
all, but a section of LaGrange.
Willow Grove, Pennsylvania
, served by the 19090 ZIP code, is a village
that straddles the border of Upper
Moreland Twp.
and Abington Twp.
, and that post office also serves a small portion
of Upper Dublin Twp
. Another example is Armstrong Township of
Vanderburgh
County, Indiana
. While the rest of the county uses the 477
prefix, Armstrong Township, despite having no incorporated town,
uses the ZIP code 47617 and addresses itself "Armstrong, Indiana".
Furthermore, non-municipal place names may also share ZIP codes
with municipal place names.
For example, West Windsor
Township, New Jersey
, is commonly referred to as Princeton Junction in most mailing
databases, despite the fact that Princeton Junction is not a city
at all. Instead, it refers to a census-designated area
within West Windsor.
The postal designations for place names become
de facto
locations for their addresses, and as a result it is difficult to
convince residents and businesses that they actually are located in
another city or town different from the "default" place name
associated with their ZIP codes.
Because of the confusion and lack of
identity generated by this situation, some cities, such as Signal Hill,
California
, have successfully petitioned the Postal Service to
change ZIP-code boundaries or create new ZIP codes so that their
cities can be the "default" place name for addresses within the ZIP
code.
This confusion also can have financial implications for local
governments, because mail volume is among the factors used by the
U.S. Census Bureau to estimate population changes between decennial
census enumerations. Sometimes local officials in a community that
is not the "default" place name for a ZIP code but is an
"acceptable" place name will advise residents to always use the
name of the community, because if the census estimate of that
town's population is low they will get fewer State and Federal
funds that are computed based on population.
A very typical
example of this is Paddock Lake, Wisconsin
, whose default place name is Salem, Wisconsin. Paddock Lake is
registered as a village within Salem Township, even though there
are more people in the Village of Paddock Lake than there are in
the non-villaged parts of Salem Township.
Further confusion is
caused because Silver Lake, Wisconsin
, which is also a village in Salem Township and
is of similar size and status to Paddock Lake, has its own ZIP code
and post office.
Division and reallocation of ZIP codes
Like
area codes, ZIP codes are sometimes
divided and changed, especially when a
rural
area becomes
suburban. Typically, the new
codes become effective once announced, and a grace period (e.g.,
one year) is provided in which the new and old codes are used
concurrently so that postal patrons in the affected area can notify
correspondents, order new stationery, etc.
Most significantly, in rapidly growing communities it is sometimes
necessary to open a new sectional center facility, which must then
be allocated its own three-digit ZIP-code prefix or prefixes. Such
allocation can be done in various ways.
For example, when a
new sectional center facility was opened at Dulles
Airport
in Virginia, the prefix 201 was allocated to that
facility; therefore, for all post offices to be served by that
sectional center facility the ZIP code changed from an old code
beginning with 220 or 221 to a new code or codes beginning with
201. However, when a new sectional center
facility was opened to serve Montgomery County, Maryland
, no new prefix was assigned. Instead,
ZIP codes in the 207 and 208 ranges, which had previously been
assigned alphabetically, were reshuffled so that 207xx ZIP codes in
the county were changed to 208xx codes, while 208xx codes outside
that county were changed to 207xx codes.
Because Silver
Spring
(whose postal area includes Wheaton) has its own prefix, 209, there
was no need to apply the reshuffling to Silver Spring; instead, all
mail going to 209xx ZIP codes was simply rerouted to the new
sectional center facility.
ZIP codes also change when postal boundaries are realigned. For
example, at the same time at which the above-noted change in
Montgomery County took place, and under pressure from then-mayor of
Washington, D.C.,
Marion Barry, the
USPS realigned the postal boundaries between the District of
Columbia and Maryland to match the actual boundary.
Previously, many
inner suburbs, such as Bethesda
and Takoma Park
, had been in the Washington, D.C., postal
area. As a result of the change, ZIP codes in Maryland
beginning with 200 were changed to new ZIP codes beginning with
207, 208 or 209, depending on their location, and ZIP codes
straddling the D.C.-Maryland line were split. For example, 20014
(Bethesda) became 20814, while the Maryland portion of 20012
(Takoma Park) became 20912.
By type/use
There are four types of ZIP codes: Unique (assigned to a single
high-volume address), P.O.-box-only (used only for P.O. boxes at a
given facility, not for any other type of delivery), Military (used
to route mail for the U.S. military) and Standard (all other ZIP
codes). As examples of Unique ZIP codes, certain governmental
agencies, universities, businesses or buildings that receive
extremely high volumes of
mail have their own
ZIP codes, such as 81009 for the
Federal Citizen Information
Center of the
U.S. General Services
Administration (GSA) in Pueblo, Colorado
; 30385 for BellSouth in
Atlanta
; and 21412 for Bancroft
Hall, the midshipman dormitory at the United
States Naval Academy
.An example of a P.O.-box-only ZIP code is
22313, which is used for P.O. boxes at the main post office in
Alexandria,
Virginia
, as well as for the United States Patent
and Trademark Office. In the area surrounding that post
office, home and business mail delivery addresses use ZIP code
22314, which is thus a Standard ZIP code.
The above
will be made clearer by examining the allocation of ZIP codes in
Princeton,
New Jersey
:
- 08540 - standard (deliveries in most of the Princeton postal
area)
- 08541 - unique (Educational Testing
Service)
- 08542 - standard (deliveries in the central area of the borough
of Princeton, and also some PO boxes)
- 08543 - PO box only (PO boxes at the main post office)
- 08544
- unique (Princeton
University
)
Other uses
Delivery services
Delivery
services other than the USPS, such as FedEx,
United
Parcel Service
and DHL require a ZIP code for
optimal internal routing of a package. This spares customers
from being required to use some other routing designator, such as
the
IATA code of the destination
airport or
railhead.
Statistics
ZIP codes are used not only for tracking of mail but in gathering
geographical statistics in the United States. The
U.S. Census Bureau has data that
include the
latitude and
longitude of the center-point of some ZIP codes
(called
ZIP Code Tabulation
Areas or ZCTAs). The Census Bureau does not keep up-to-date
datasets of all ZIP codes. Complete datasets are commercially
available.
Marketing
The data are often used in
direct mail
marketing campaigns in a process called
ZIP-code marketing, developed by
Souvick Dey,Ruby,Kolkata.
Point-of-sale cashiers sometimes ask consumers
their home ZIP code. Besides providing purchasing-pattern data
useful in determining the location of new business establishments,
retailers can use directories to correlate this ZIP code with the
name on a credit card to obtain a consumer's full address and
telephone number. ZIP-coded data
are also used in analyzing geographic factors in risk, an
insurance-
industry and
banking practice
pejoratively known as
redlining. This can cause problems (e.g. expensive
insurance) for people living near a town with a high crime rate and
sharing its ZIP code, while they themselves actually live in a
relatively crime-free town.
Internet
ZIP code data is an integral part of dealer/store
locator software on many
web sites, especially
brick-and-click websites. This software
processes a user-input ZIP code and returns a list of store or
business locations, usually in order of increasing distance from
the center of the input ZIP code.
See also
References
External links